commercetools Previews Cora, an AI-Native Shopping Companion for Conversational Commerce

Cora shows how enterprises will be able to deliver human-like continuity across every channel while protecting loyalty and brand trust.

BOSTON, Oct. 8, 2025 /PRNewswire/ -- commercetools, the leading AI-first commerce platform for global enterprises, today announced a preview of commercetools Cora, an AI-native and multimodal shopping companion designed to demonstrate the future of conversational commerce. Cora shows how enterprises will be able to deliver human-like continuity across web, mobile, WhatsApp, and other channels. Shoppers can begin a journey on one device and continue it on another without losing context or progress. Where traditional chatbots or generic AI assistants break at the channel or session level, Cora maintains continuity and gives enterprises a branded companion they fully control.

Shoppers expect experiences to follow them, yet most journeys still break when they move between devices or channels. That disconnect has real cost: 73% of consumers switch after a poor experience, and cart abandonment costs retailers $18 billion annually. Cora addresses this gap by acting as a persistent companion that remembers context across sessions and channels while keeping the experience fully aligned to the brand.

"Context is the new currency in commerce," said Dirk Hoerig, Founder and Chief Innovation Officer at commercetools. "For too long, journey continuity has been treated as an afterthought. Cora is built on the belief that every interaction should feel connected, no matter the channel. That is how enterprises protect loyalty and how customers experience shopping that finally feels simple."

Cora gives enterprises the practical tools to build loyalty and reduce drop-off by keeping every shopping journey connected. Key capabilities in the first phase of its launch include:

• AI-First Product Discovery: Conversational search that understands vague requests (i.e., long queries) and translates them into relevant recommendations.
• Omnichannel Continuity: Preserves context, cart state, and conversation history across all channels and devices.
• Brand-Controlled Experience: Keeps shoppers inside a retailer's ecosystem, ensuring that every interaction reflects the brand's identity and builds lasting trust.

Cora is also fully white-labeled, allowing retailers to customize and brand the experience while relying on commercetools' enterprise-grade security, governance, and data controls.

"Cora acts like a trusted companion that keeps the journey alive. Because it is AI-native and built on a composable foundation, it orchestrates the shopping experience so retailers gain continuity at scale and shoppers get simplicity," said Shiri Mosenzon Erez, Chief Product Officer at commercetools. "What we are sharing today is the first step. Cora will debut as an AI shopping assistant and expand in phases into an autonomous shopping agent. Each phase is designed to solve a clear problem and give retailers practical ways to deliver more connected experiences."

As conversational commerce grows from $8.8 billion in 2025 to a projected $32.67 billion by 2035, Cora demonstrates commercetools' momentum in shaping this shift. Coming directly after commercetools' launch partnership with Stripe and OpenAI on the Agentic Commerce Protocol (ACP), Cora builds on Commerce MCP and AI Hub to give enterprises the composable foundation to adopt agentic commerce securely and at scale. Together, these innovations position commercetools as the enterprise platform for agentic commerce, giving global brands the confidence to experiment today and the flexibility to adapt to whatever standard comes next.

Cora will debut with AI-powered product search and launch in phases toward full agentic capabilities, including autonomous checkout. Cora is one of several AI-first innovations commercetools will highlight in its soon-to-be-launched Innovation Studio, where enterprises can explore new ways to reimagine commerce.

To learn more about commercetools Cora and request a demo, visit commercetools.com/products/commercetools-cora.

About commercetools

For global enterprises, commercetools provides the leading AI-first commerce platform that unifies commerce across any touchpoint, delivering unmatched revenue growth and performance. Our composable, cloud-native technology is the foundation for future innovation — from agentic commerce to conversational experiences — giving businesses the flexibility to design tailored, scalable commerce across any channel, at any scale.

By removing the constraints of legacy systems, commercetools enables companies to innovate freely, personalize at scale, and launch new channels quickly to meet the evolving demands of their customers.

SOURCE commercetools