SANTA BARBARA, Calif., May 1, 2019 /PRNewswire/ -- Comvita, the global leader in Manuka Honey, announced today the launch of #WeCanBeeHeroes, a social campaign aimed to educate on the current state of bees and inspire a new generation to make everyday changes to help our pollinators thrive. In partnership with next-generation Millennial Beekeeper and author Hilary Kearney (@GirlNextDoorHoney), the brand's campaign will raise money to benefit The Nature Conservancy - a global conservation organization dedicated to conserving the lands and waters - just in time for World Bee Day on May 20th.
"Comvita was built upon the holistic belief that sharing nature's powerful resources with the community around us is the best way to take care of our people and the planet," said Alan Bougen, Co-Founder of Comvita. "It's our responsibility to protect the bees, soil, and Manuka trees so we can continue making products that have incredible, natural health benefits. Seeing a new generation share our passion and take action for our pollinators brings a heritage company like ours a renewed sense of hope for our future."
"With threats from pesticides, climate change, and development in bees' natural habitats, these amazing creatures need our help to survive," said Hilary Kearney, influential beekeeper and author of QueenSpotting. "There are so many simple things we can do to ensure their safety - from planting bee-friendly gardens to choosing honey brands with environmentally conscious practices, like Comvita. I'm thrilled to partner with such an established brand that has the same values that I do."
Comvita has been crafting Real Manuka Honey since 1974, keeping hives in the most remote hills and forests of New Zealand. Comvita also carries the gold-standard UMF™ certification, measuring and verifying the integrity of every drop of Manuka Honey, and has planted 4 Million Manuka seedlings since 2016. Simply put, every time you choose a sustainable and regenerative honey brand, you make the world better for bees.
"Bees pollinate about 30% of the global food supply, we really can't live without them," said Corey Blick, SVP North America of Comvita. "Our hope is that in partnership with Hillary and The Nature Conservancy #WeCanBeeHeroes furthers our mission, widens our reach and challenges our planet's inhabitants to make a pledge for real change."
For every Instagram post tagging #WeCanBeeHeroes during the month of May, Comvita will donate $2 toward The Nature Conservancy's conservation effort*. Comvita is also offering 20% off at Comvita.com and a free 'We Can Bee Heroes' canvas tote as a gift with any $50+ purchase at Comvita.com using checkout code BEEHEROES. A social media giveaway will also give the community a chance to win a bee-friendly living kit featuring Comvita's UMF™ Manuka Honey, and a copy of Kearney's new book: QueenSpotting.
*Donations will be made for every Instagram post tagged #WeCanBeeHeroes posted May 1 to May 31, 2019, up to $10,000. More info at Nature.org.
Comvita is the global leader in Manuka Honey and a pioneering name in the natural health and wellness category. Founded in 1974 and publicly traded on the New Zealand Stock Exchange under ticker symbol CVT, the company provides health-conscious consumers and the medical skincare market with sustainably sourced, Certified UMF™ Manuka Honey products that are fully traceable from source-to-shelf.
Certified UMF™ Manuka Honey is one of nature's most versatile and scarce natural resources. In addition to its Manuka product range, Comvita owns and operates the world's largest fresh-picked Olive Leaf farm and offers a broad range of other purest source health and wellness products. Comvita North America is headquartered in Santa Barbara, CA. To learn more, please visit www.comvita.com.