CON-CRĒT® Creatine HCl Rolls out Major Retail Expansion into Target and CVS

As creatine goes mainstream, CON-CRĒT® brings its #1 absorbed formula to more health-conscious consumers

NASHVILLE, Tenn., Sept. 23, 2026 /PRNewswire/ -- CON-CRĒT® Creatine HCl, the original high solubility creatine and the molecule that was awarded more patents than any other creatine, today announced a major retail expansion, bringing a curated product lineup to most Target and CVS stores across the country, along with availability online at Target.com. This expansion comes amid growing consumer interest in creatine for a broad range of health and wellness goals, from performance and recovery to brain health and healthy aging ^†. With this expanded footprint, CON-CRĒT is delivering Creatine HCl to mainstream consumers where they are shopping with health & wellness intent.

"Creatine has moved beyond the gym and into everyday wellness, but many consumers don't realize that there are different forms," said Mark Faulkner, Founder and CEO of Vireo Systems. "Our expansion into Target and CVS gives us the opportunity not only to make CON-CRĒT Creatine HCl more accessible, but also to educate consumers. CON-CRĒT has better absorption than traditional creatine monohydrate, so smaller, more convenient dosing delivers creatine to all cells, without unwanted side effects like bloating or stomach issues.*^†"

Target Distribution
CON-CRĒT is launching into Target with refreshed packaging that reflects the brand's evolution from its athletic roots into a premium, accessible wellness brand. The simplified yellow and white design evolves the brand's bold, performance-driven look to a cleaner, more modern aesthetic designed to appeal to a broader base of health-conscious consumers.

The Target assortment includes:

• CON-CRĒT HCl Capsules, 72 count:  Creatine HCl in a convenient capsule format. Available in 785 stores.
• CON-CRĒT HCl Powder, Pineapple flavored, 64 servings: A flavored beverage powder offering CON-CRĒT's Creatine HCl in an easy-to-mix daily serving. Available in 785 stores.
• CON-CRĒT Creatine HCl + Hydration Citrus Mango, 40 servings: An optimized formula combining Creatine HCl with electrolytes and vitamins for hydration support for performance and recovery^†. Available on Target.com

CVS Distribution
CON-CRĒT is also expanding into CVS with multiple formats designed to reach both established creatine users and consumers who are newer to the category. With products merchandised alongside everyday health and wellness essentials, CVS provides CON-CRĒT® with a high-traffic retail environment to introduce Creatine HCl to a broader consumer base.

The CVS assortment includes:

• CON-CRĒT Creatine HCl Capsules, 48 count: Creatine HCl in a convenient capsule format. Available in 4,277 stores.
• CON-CRĒT Creatine HCl Gummies, 60 count: A delicious, convenient, easy-to-take format designed for consumers seeking an alternative to traditional powders and capsules. Available in 5,036 stores.
• CON-CRĒT Creatine HCl Powder, Lemon Lime, 48 servings: A flavored beverage powder offering CON-CRĒT's Creatine HCl in an easy-to-mix daily serving.  Available in 3,153 stores.

CON-CRĒT products are made at CON-CRĒT's NSF-certified, GMP-certified, SQF-certified facility in Plattsmouth, Nebraska. They are gluten-free, Certified Vegan by Vegan Action, and have no calories, carbs, sugar or artificial colors and flavors.

The CON-CRĒT® Creatine HCl Difference
CON-CRĒT Creatine HCl was awarded eight U.S. patents, and independent university research demonstrated up to 59 times greater solubility along with 70% greater bioavailability.¹  

Unlike conventional creatine monohydrate supplements, CON-CRĒT's highly concentrated formula allows users to take smaller servings that deliver as much or more of the benefits of much larger serving of creatine monohydrate. This helps to avoid common unwanted effects* of creatine monohydrate, such as water retention, stomach discomfort, or bloating^†.

About CON-CRĒT® Creatine HCl
CON-CRĒT is the original patented Creatine HCl brand and a leader in highly bioavailable creatine supplementation. Backed by university research and eight U.S. patents, CON-CRĒT supports muscle health, athletic performance, muscle recovery, brain health, immune function, cardiovascular wellness, and cellular energy production^†. To learn more, visit con-cret.com. For more news, information, and updates about the brand and its products, follow CON-CRĒT® on Instagram and TikTok.

*When taken as directed.

†These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.  

SOURCE CON-CRĒT