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Con il lancio della "Passion Search", Booking.com apre le porte a un mondo di viaggi personalizzati
  • USA - Pусский
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  • USA - español
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News provided by

Booking.com

Mar 01, 2016, 07:59 ET

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Trova i posti migliori per coltivare le tue passion (PRNewsFoto/Booking.com) (PRNewsFoto/Booking.com)
Trova i posti migliori per coltivare le tue passion (PRNewsFoto/Booking.com) (PRNewsFoto/Booking.com)

AMSTERDAM, March 1, 2016 /PRNewswire/ --

 La nuova e innovativa piattaforma online dà la possibilità ai viaggiatori di cercare e scoprire destinazioni da sogno in base alle loro passioni  

Booking.com (parte del Priceline Group [NASDAQ: PCLN]) è leader mondiale per le prenotazioni online e offre ai suoi utenti la più ampia scelta di posti incredibili in cui soggiornare. Da oggi mette a disposizione un nuovo servizio per aiutare i viaggiatori a cercare e scoprire le mete più adatte in base ai loro interessi. Questa nuova modalità di ricerca, la più completa nel suo genere, è perfetta per associare le passioni e gli interessi delle persone alla destinazione e alla struttura che meglio possono soddisfare le loro esigenze. In questo modo il concetto stesso di ricerca viene rivoluzionato, non essendo più questa legata alle solite opzioni di città o hotel specifico.

     (Photo: http://photos.prnewswire.com/prnh/20160229/338997 )

Gli appassionati dell'osservazione delle stelle, i patiti del cibo da strada e gli amanti del paracadutismo potranno ora scoprire le mete ideali per vivere al meglio le proprie passioni. Qualunque sia la loro passione, oggi i viaggiatori di tutto il mondo possono soddisfare al meglio i proprio desideri visitando la pagina http://www.booking.com/destinationfinder.it.html, cercando tra gli oltre 850.000 posti dove soggiornare in 220 Paesi nel mondo e scegliendo tra 30 tipi diversi di strutture (hotel, appartamenti, ville, igloo, case sugli alberi e tanto altro). Il Trova Destinazioni di Booking.com, che può fare affidamento su più di 26 milioni di raccomandazioni di utenti, da oggi si arricchisce con un nuovo algoritmo che associa una meta alle attività che vi si possono sperimentare.

Caratteristiche della nuova piattaforma di Passion Search di Booking.com:

  • Più di 200 "passioni" (nel giorno del lancio) da cercare, inclusi paracadutismo, caccia ai tartufi, tango e tanto altro.
  • Più di 1.000 destinazioni descritte tramite ricchi contenuti che sono un mix tra informazioni raccolte da esperti e recensioni e dritte degli utenti di Booking.com.
  • Destinazioni consigliate che includono 180 guide complete di consigli degli abitanti del posto, per offrire una panoramica ancora più completa sulle cose da non perdere.

"Booking.com non è solo un sito dove avvengono transazioni: a noi interessa offrire esperienze. Possiamo sicuramente aiutare le persone a trovare il posto ideale, che sia hotel, villa o appartamento, in qualsiasi città o paesino del mondo. Ma vogliamo pensare anche alle persone che hanno una passione in particolare e non sanno dove andare. Per questo abbiamo creato una tecnologia che li possa aiutare a scoprire la destinazione perfetta, in qualsiasi parte del mondo, e definita in base alle passioni dei nostri utenti" dice David Vismans, Chief Product Officer di Booking.com. "Il nostro obiettivo è quello di indirizzare tutti i viaggiatori verso le mete che più si adattano alla loro personalità, ai loro desideri e alle loro ambizioni."

A proposito di Booking.com:

Booking.com è il leader mondiale delle prenotazioni online di hotel e altre strutture ricettive, e garantisce i migliori prezzi per qualsiasi tipo di struttura, dalle piccole proprietà indipendenti agli hotel 5 stelle lusso. I clienti possono accedere al sito Booking.com in qualsiasi momento dai computer fissi o dai dispositivi mobili, senza pagare mai alcun costo di prenotazione. Il sito è disponibile in 42 lingue, offre un inventario di oltre 859.000 tra hotel e strutture, tra cui oltre 390.000 case vacanze, in più di 86.000 destinazioni e 223 Paesi in tutto il mondo. Presenta inoltre più di 78 milioni di recensioni autentiche, scritte dagli ospiti dopo il soggiorno, e attrae viaggiatori di affari e di piacere da ogni Paese. Con più di 19 anni d'esperienza e un team di oltre 10.000 dipendenti in più di 170 uffici nel mondo, Booking.com dispone di un proprio team di assistenza clienti, pronto a offrire supporto agli ospiti nella loro lingua, tutti i giorni 24 ore su 24, garantendo loro la migliore esperienza possibile.

Fondata nel 1996, Booking.com B.V. possiede e gestisce Booking.com™ e fa parte del Priceline Group (NASDAQ: PCLN). Seguici su Twitter, Google+ e Pinterest, metti mi piace sulla nostra pagina Facebook, o scopri di più su http://www.booking.com.

CONTATTI
Per ulteriori informazioni, contatta l'Ufficio Stampa di Booking.com in Italia:
Roberto Nido - [email protected] 
Alma Pantaleo - [email protected]

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