WASHINGTON, Sept. 26, 2011 /PRNewswire-USNewswire/ -- The National Hispanic Corporate Council, a non-profit organization, in partnership with corporate America since 1985, which provides its member companies a multi-layered approach and resources to maximize the diversity of the Hispanic market, will hold its 2011 Fall Member Meeting & Think Tank, on Tuesday, October 4th and Wednesday, October 5th in Omaha, NE. This two day conference will highlight the "The New Face of Hispanic Involvement." Hispanics are becoming the leading indicator for company growth and activities and are having a direct impact on the bottom line. The adoption of social media shows their interest in staying informed and helping to write the story as well. Learn best practices on where they are and how your company can tap into marketing to this diverse group. In addition, unique insights into the fastest growing consumer segment will allow NHCC members to be extremely relevant in the form of employee resource groups.
"In response to our membership growing needs, we have reformatted our member meetings to include concurrent tracks that enable a variety of individuals to attend from their respective companies to benefit from the relevant and timely information obtained at our conference," said Pat Martinez, President & Chief Executive Officer. "This fall we will have concurrent tracks in Marketing and Employee Resource Groups. We also have incorporated a Leadership Development Session customized for our membership attending the conference in conjunction with our Think Tank. We added additional value at the conference by incorporating an informal recruiting session with entry level Hispanic professionals from local universities that serves to add another vital component to our goal of pipeline Hispanic talent development. We hold a unique space in leadership development and we continue to provide our membership with the resources and best practices they need to learn and drive their companies successfully."
Track 1 of our member meeting event will include a focus on Social Media "The State of the Latinosphere" Presentation. Giovanni Rodriguez, of Deloitte Consulting LLP, will highlight a groundbreaking report that credibly outlines the new opportunity for engaging Latinos in the post Web 2.0 world and to provide corporate members with key insights on how to tap into Latino markets and how this new communication vehicle can be used in a corporate setting. In addition, Giovanni will provide an inter-active discussion on leveraging the social media landscape to meeting corporate business objectives and goals.
Track 2 will include panel discussions by top diversity experts on Employee Resource Groups. This session will help us explore how employee resource groups, affinity groups leaders and members connect their programs, activities and events to the organization's strategic imperatives. Learn how specific systems and programs can be leveraged to support the organization's diversity strategy, grow business, and increase engagement of employees at all levels. The moderator is Angela Jones, Vice President, ConAgra Foods, Inc. The panelists are: Lupe Alcala, Operations Manager, State Farm Insurance; Edgar Quiroz, National Director, Workforce Diversity, Kaiser Permanente; Todd Sheldon, Senior Vice President, General Counsel and Corporate Secretary, and SUPERVALUE Inc.
The afternoon will highlight an Interactive Leadership Workshop by Southern Methodist University – Cox School of Business. Presenters: Professor Mickey Quinonez, O. Paul Corley Distinguished Chair in Organizational Behavior and Dr. Frank Lloyd, Associate Dean, Executive Education, will explore best practices that support transfer of learning and behavior change in executive leadership development to the workplace. Come sample the NHCC Corporate Executive Development Program highlights as they address the business case for preparing high potential Hispanic leaders for the topmost levels of corporate responsibility.
The NHCC Think Tank, focused on Business Ethics in Diversity & Inclusion, which will be showcased on Wednesday, October 5th, will offer a new answer to "what is equality" and provides new insights into how equality in the workplace can be pursued and achieved. Covering theoretical debates and practical applications, this discussion will demonstrate real-world practices. To reflect the broad nature of current businesses, we will look to discuss implications of workplace equality for multinational corporations both globally and locally. The NHCC Think Tank will be moderated by Daniel Gutierrez, international business consultant, radio personality and renowned motivational spokesperson.
Increasing the pipeline includes the engagement of entry level employees and through this afternoon's initiative, NHCC will connect a pool of highly talented Hispanic college students with NHCC member companies to fill entry level jobs and internship opportunities. The panel discussion on "Increasing the pipeline of Hispanic Talent" will take place right after Think Tank and then followed by a networking session. The NHCC members will address the need and responsibility of corporate America to engage talent at all levels of business in effort to sustain the pipeline.
The National Hispanic Corporate Council is a non-profit organization working with corporate America since 1985 to provide its member companies a multi-layered approach and resources to effectively maximize the diversity of the Hispanic market. The NHCC offers programs such as the Corporate Executive Leadership Program, bi-annual conferences focusing on leadership, human resources, supplier diversity, marketing and community relations within the foundation of corporate social responsibility as well bringing the learning to your desktop with a series of webinars on "Leveraging Affinity Groups," "Conversations with the C-Suite" and "Lunch-n-Learns" with subject matter experts.
For more information, please visit www.nhcchq.org.
Zuleika Cuevas Vice President & Director of Operations
National Hispanic Corporate Council
1050 Connecticut Ave., NW 10th Floor
Washington, D.C. 20036
Office: 202-772-1100/Direct line: 202-528-7229/Fax: 202-772-3101
SOURCE National Hispanic Corporate Council