Concurrent received US Patent 8,079,052 for groundbreaking ad insertion technology
Technology enables ad segments to be presented in VOD, time-shifted TV, and NDVR content while trick (fast forward and rewind) functions are in progress
Provides an alternative to trick mode restriction as a way to preserve advertising revenue
Provides new opportunities for revenue generation through advanced advertising in interactive video content
Concurrent (NASDAQ: CCUR), a worldwide leader in video and media data solutions, was issued a patent for its development of technology that presents advertisements while consumers fast forward and rewind network DVR, time-shifted TV, and video-on-demand programming. This technology provides a way for operators to protect advertising revenue without restricting consumers' control of video content. For applications, such as network DVR, trick mode advertising is a valuable tool that can help ensure the linear ad programming is preserved even when consumers have interactive playback control over TV content.
"Concurrent continues to build our portfolio of patents related to network DVR and interactive video delivery," said Bob Chism, chief technology officer for Concurrent. "We believe network DVR services will be embraced by operators as a core multi-screen service offering, an area in which Concurrent is an innovative leader. Thanks to our R&D team's vision and diligence, our customers will have a new way to generate revenue through video advertising, and to address advertisers' desire to preserve ad viewership."
The technology within patent #8,079,052 enables ad segments to be inserted into trick files. Trick files are used to enable fast forward and rewind features on VOD, time-shifted TV, and network DVR systems. Using Concurrent's unique methodology, specialized ad content or trick mode specific ad content can be inserted into the trick file. This ad content will be presented to consumers while they are controlling the playback of their interactive video content, such as when they are fast forwarding through a commercial break while watching time-shifted TV programming.
Concurrent (NASDAQ: CCUR) is a global leader in multi-screen video delivery, media data management, and monetization. Built on a solid foundation of Emmy Award-winning technology, Concurrent's solutions provide consumers with ubiquitous access to content on any screen and provide media stakeholders with a holistic view of the consumer video experience. Concurrent supplies customers across the entire media ecosystem (cable, telecommunications, wireless, web, advertising, and content supplier industries) with enterprise-level CDN technology, multi-screen video delivery, monetization, media data collection and logistics solutions. Concurrent's video solutions are built upon a rich heritage of high-performance real-time technology, which also powers solutions for the defense, aerospace, automotive and financial industries. Concurrent has offices in North America, Europe and Asia. Visit www.ccur.com for further information and follow us on Twitter: www.twitter.com/Concurrent_CCUR.
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