Concurrent to Debate the Future of Advertising at IP&TV World Forum in London

ATLANTA, March 17, 2011 /PRNewswire/ -- Concurrent (Nasdaq: CCUR), a global leader in video, media data and advertising solutions, will explore the future of TV advertising as part of IP&TV World Forum in London at the Olympia Convention Centre, March 22-24, 2011.  

(Logo:  http://photos.prnewswire.com/prnh/20110317/CL67141LOGO )

Paul Haddad, Concurrent's senior vice president of Media Data and Advertising Solutions, will join a diverse panel of industry professionals across the multiplatform TV spectrum to debate the best ways to reach consumers through advertising on new platforms. The "TV Everywhere; is advertising welcome too?" session is on Wednesday, March 23, at 17:20 p.m.

Other panelists joining Haddad include:

• Deborah Armstrong, SVP of Sales for Fox International Channels, UK
• Tess Alps, CEO of Thinkbox, UK
• Thomas Curwen, CEO of Kii Marketing, UK and
• Nigel Walley, Managing Director for Decipher, UK

"With today's consumers watching content over any network and any device, it's up to us as industry leaders to ensure the content and advertising provided is relevant," said Haddad. "By collecting and correlating census-level media data from multiple screens, we can better understand consumer preferences, and ensure we deliver intelligently targeted advertising and content strategies."

The panel will dive into a number of topics, including consumers' receptivity to advertising on new video platforms; emerging technologies to capture viewer behavior; and best practices for engaging consumers through increasingly personalized content and targeted advertising.

As part of IP&TV World Forum 2011, the leading event on Hybrid, IP & Connected TV, Concurrent also will demonstrate its new personal video sharing solutions that was previously only available online. Through its i2TV-v Share service based on Concurrent's Unified Services Delivery Platform (USDP) and VoD system cable operators now can let their subscribers share personal videos across all three screens- TV, PC, and mobile phone.

At Stand No. 267 Concurrent will show how cable operators can bring this technology to their subscribers, as well as talk about options on how to generate revenue from subscriptions, advertising and more.

IP&TV World Forum 2011 is being held March 22-24, 2011 at Olympia Convention Centre in London. For more information on the show, visit: http://www.iptv-forum.com.

About Concurrent

Concurrent (Nasdaq: CCUR) is a global leader in innovative solutions that enable the seamless delivery, management and monetization of video on any screen. Built on a solid foundation of video firsts and patented, Emmy® Award winning technology, Concurrent's screen-independent video delivery and media data solutions create a truly holistic, 360 degree view of the consumer video experience. By harnessing the full potential of video, Concurrent provides customers in the cable, telco, wireless, web, advertising and content development industries with new revenue opportunities such as advanced advertising. Concurrent's video solutions are built upon a rich heritage of high-performance real-time technology, which also powers solutions for the defense, aerospace, automotive and financial industries.

Concurrent has offices in North America, Europe and Asia.  For more information, please visit www.ccur.com. Concurrent, Concurrent Computer Corporation and its logo are registered trademarks of Concurrent Computer Corporation.

SOURCE Concurrent