Condé Nast Traveler Unveils Redesigned Digital Experience
The Newly Designed Website is Poised to be the Ultimate Utility for Today's Traveler
NEW YORK, March 7, 2018 /PRNewswire/ -- Condé Nast Traveler, the ultimate travel authority, today unveiled a redesigned cntraveler.com that showcases the magazine's award-winning editorial point of view, layered with utility at every step of a traveler's journey — from inspiration, to custom booking, to being an on-the-ground guide.
The revamped website aligns with a holistic Condé Nast Traveler editorial strategy that hits all emotional and tactical touch points its readers are seeking from travel content today. Having recently evolved its print magazine to a collection of volumes designed to convey timeless inspiration, the new digital experience provides readers real-time news, planning and booking capabilities. The refreshed desktop and mobile site introduces a new brand personality and offers a modern, easy-to-navigate format that cannot be found elsewhere on the web.
"The new digital experience aims to enable world travelers and act as a guide at each step of their journey," said Pilar Guzmán, Editor-in-Chief of Condé Nast Traveler. "By marrying inspiration with utility, our new site provides readers with up-to-the-minute content powered by our unrivaled network of writers, experts, and photographers."
The redesign prioritizes three main pillars highlighting what travelers are looking for most — The Bests, The Places, and The Intel. New editorial features on the site include 20 fully immersive destination guides that outline everything a traveler needs to know about a city and a dedicated vertical called The Intel for seasoned travelers to stay in-the-know on everything from the latest travel news to flight deals and points hacks. The carefully curated lists of the top places to stay and must-do activities now live under The Bests.
The updated website lays the groundwork to be a true utility for savvy travelers. Users can explore, engage with, and, eventually, book travel and populate an entire itinerary directly on the site. The restructured site also brings brings new monetization opportunities for partners through affiliate booking, custom ad products, and native integration.
"The new Condé Nast Traveler embraces what consumers want from a travel brand today," said Craig Kostelic, Chief Business Officer of The Lifestyle Collection at Condé Nast. "From exclusive editorial content to expanded integration opportunities for our advertising partners, we see this as an incredible business driver for the brand and the travel industry."
Throughout the year, Condé Nast Traveler will continue to build out the digital user experience to allow consumers to create custom travel profiles and personalized itineraries for any destination they choose. For more information and updates, visit www.cntraveler.com.
About Condé Nast Traveler
As the most discerning, up-to-the-minute voice in all things travel, Condé Nast Traveler is the global citizen's bible and muse, offering both inspiration and vital intel. Condé Nast Traveler is the most trusted and celebrated name in travel with 6 National Magazine Award wins and 26 nominations in its 30-year history. Advertising Age named Pilar Guzmán Editor of the Year in 2014 and CNTraveler.com attained 3 Webby Awards in 2015. www.cntraveler.com
SOURCE Conde Nast Traveler
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