NEW YORK, Nov. 15, 2016 /PRNewswire/ -- UN:DO, a socially conscious contemporary fashion brand, today announced the launch of its first collection by unveiling its debut campaign, titled UN:LOAD - a collection curated to bring awareness towards gun violence.
Founded in 2016 by fashion entrepreneur Jack Klauber, UN:DO - which will celebrate the launch of UN:LOAD in an exclusive fashion presentation at Chelsea's Gallery 151 on November 15th, 2016 – is an ethically "Made In New York" brand, inspired by Berlin culture and the increasingly trending Brooklyn aesthetic. UN:DO's debut collection UN:LOAD is a thoughtfully crafted, gender-neutral collection of ready-to-wear apparel and jewelry.
UN:LOAD aims to reduce gun violence through the lens of fashion by creating awareness and raising funds to save lives in communities across the US, with 20% of the profits going to the not-for-profit organization Cure Violence - an organization that stops the spread of violence in communities by using the methods and strategies associated with disease control - detecting and interrupting conflicts, identifying and treating the highest risk individuals, and changing social norms – resulting in reductions of 40% to 70%.
"Growing up on the south-side suburbs of Chicago, I have experienced first hand the dire situation of gun violence in my own community, and have always felt a devoted need to help remedy it," states Klauber. "Our partnership with Cure Violence was a no brainer because not only does this non-profit originate from my home town, it has sub-sectors all across America, and growing internationally. Cure Violence also provides much needed job opportunities to previously incarcerated individuals. Gun violence tears at the fabric of our society."
At UN:DO, each collection is created to grow awareness towards socially debilitating causes that plague our society, with the hope of eradicating them completely. UN:DO also provides an artfully-curated outlet for those who wish to move beyond hashtags and computer screens to directing their consumerism towards a positive change.
UN:DO was created as a way to merge contemporary fashion and social justice. UN:DO is ethically manufactured in New York City using high quality and sustainably spun fabrics. Every line focuses on an individual cause to "UN:DO" and each collection's creation and aesthetic is directly shaped by the fundamental principles of the cause. UN:DO's debut collection UN:LOAD is a thoughtfully crafted, gender-neutral collection of sophisticated, ready-to-wear garments and jewelry. Each garment creates a tattered, spread look that makes each product completely unique. UN:DO founder Jack Klauber created UN:LOAD as a way to pay homage to his upbringing in gun ravaged Chicago. 20% of the profits from the UN:LOAD collection go directly to Cure Violence, which uses a health approach to violence prevention.
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