Consumer Research Giants Ormax Achieve Automation With Ameyo and Boost Output by 150 Percent

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Jun 18, 2012, 06:54 ET

GURGAON, India, June 18, 2012 /PRNewswire/ --

Ameyo Outbound Solution Powers Outbound Research and Analytics for Ormax Media

Drishti's award-winning call center software, Ameyo, powers high-demanding international outbound research and analytics operations for a consumer knowledge firm in Delhi, India. The firm Ormax started in 1985, as a specialist Qualitative Research company, the first of its kind in India. Today Ormax has evolved into a full Consumer Knowledge firm that operates worldwide. They provide a wide gamut of services ranging from data sampling to strategy formulation and planning.
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The technical team at Ormax was looking for a robust platform upon which they could build their infrastructure for an outbound research and analytics campaign. This requirement was primarily an automation service that had to be put in place. With strict evaluation criteria and competition from other leading vendors, Ameyo emerged as a solution of choice for the international research firm.

Talking about the solution, Khushroo Dumasia, Senior Manager - Research Operations, Ormax Media says, "We needed a technology that could increase our reach in terms of telemarketing and research sampling calls. We wanted to supersede the figures that we had previously attained. The Ameyo solution had customized CRM and reporting features which while automating the entire process, also made our campaign management easier. Consequently our customer connects increased from about 60 to more than 150 calls per agent."

With Ameyo as their backbone technology, Ormax has implemented voice logging and GUI capable quality monitoring for their business processes. The SOA and MDA based solution benefited the growing research company with IVR, ACD, CTI, real-time performance monitoring and reporting which enhanced their customer interactions.

About Ormax Media:

Ormax started in 1985, as a specialist Qualitative Research company, the first of its kind in India. Today Ormax has evolved into a full Consumer Knowledge firm that operates worldwide. Amalgamating decades of experience, knowledge and understanding with the latest concepts in research, the firm looks to a holistic approach to understanding consumers and their relationship. Ormax Media is an arm of the Ormax group which deals in diversified businesses like Ormax Money and Ormax Retail etc.

About Drishti:

Drishti is a leading provider of Contact Center Software and Enterprise Communications Applications. Drishti offers communications solutions that empower enterprises to dynamically manage Business Processes, Interactions, Workforce and Service Levels on emerging Unified Communications (IP Telephony, Unified Messaging, Conferencing, Presence Management, and Application Collaboration), SOA (Service Oriented Architecture), and SaaS (Software as a service). Cutting-edge technologies from Drishti have been designed to add value to the businesses and pave way for a structured growth. Their customers enjoy significant benefits in terms of increase in efficiency levels, reduction in operational costs, flexibility to grow, consistent user experience and a demonstrable ROI.