LOS ANGELES, Aug. 14, 2018 /PRNewswire/ -- A record-breaking start to the year for digital marketing and customer acquisition company ConsumerTrack™ has called for a key expansion of its C-level executive team. Joy Au, the company's current Vice President of Strategy, is now its Chief Strategy Officer.
Au is the first to fill the position of CSO in ConsumerTrack's 14-year history. She brings a unique ability to understand and interpret data in order to inform the proprietary needs of the client.
"Joy has rapidly put her hands around our entire business model and now drives ConsumerTrack's vision of how we are better leveraging data, automation, machine learning and predictive analytics to scale our business," said President Jeff Bartlett. "She has quickly risen to be a key driver of the company's continued growth and success, and a high-performing member of our Executive Team."
ConsumerTrack's success in driving high-quality customers to the country's top financial institutions is largely based on its data-first approach and first-class internal team. The company is one of the few in the industry to maintain a balanced roster of men and women at the employee and executive level—a balance that Bartlett and ConsumerTrack Co-Founder Brett Rossmann argue is a driving force behind the ongoing success of the company.
Au's background in strategic client solutions and data analytics allows her to take a bird's-eye view of products, partnerships, data and industry trends in order to make decisions that will inform planning and execution, as well as improve client experience.
"Great client relationships are the foundation on which CTI stands," said Au. "We always want to stay ahead of the curve on three major areas: what our clients want, what type of content our audience is craving, and what's missing in the market that we can provide. Taking a strategic view on what products we develop, who we build partnerships with, and where we go next ensures that we execute on the best option—one that is win-win."
"ConsumerTrack will continue to be the premium driver of engagement and acquisition for financial brands, while offering continuous scale to our customers and expanding our audience reach to match consumer needs and behavior with our advertisers' products and services," said Bartlett.
For more information on ConsumerTrack and its industry-leading products and services, visit www.ConsumerTrack.com.
ConsumerTrack Inc., a wholly owned, digital marketing and customer acquisition agency that launched in 2004, provides performance-based marketing and customer acquisition services. This data-driven company has developed its proprietary technology platforms and processes, driving annual growth and profitability over the past decade.
In addition to owning leading personal finance sites, including GOBankingRates.com and GoFreeCredit.com, the company specializes in creating, managing, optimizing and monetizing marketing campaigns for its Fortune 500 banking and financial clients, as well as partnerships with ComScore top financial publishers.
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SOURCE ConsumerTrack Inc.