Content Marketing Institute Announces Key Benefactors for 2012

CLEVELAND, March 15, 2012 /PRNewswire/ -- Content Marketing Institute is proud to announce the full lineup of 2012 benefactors, securing industry leaders as partners to help advance the content marketing industry. 

(Logo: http://photos.prnewswire.com/prnh/20120315/CL70765LOGO )

Content Marketing Institute (CMI) benefactors provide expertise, insight and resources, including partial funding, for the ever-increasing suite of CMI initiatives that teach the how-to of content marketing.

"Although content marketing has existed for hundreds of years, most organizations are just starting to organize their marketing departments around the concept", says CMI Founder Joe Pulizzi. "Our benefactors give us the resources to continue to share the message of content marketing with large and small brands around the world. We appreciate the opportunity for CMI to join forces with these remarkable organizations to help communicators achieve their goals through content marketing."

The CMI 2012 Benefactors are:

Brandpoint.  Recognized as a pioneer in content-based marketing solutions and real-time reporting of measurable, effective results

Contently.  High-end marketplace for quality content marketers and forward-thinking publishers to connect with the world's best freelance journalists

KnowledgeVision.  Serves the needs of content marketers with the world's most flexible online presentation platform

OpenView Venture Partners.  Expansion stage venture capital fund focused on high-growth software, internet, and technology-enabled companies

PR Newswire.  Provides opportunities to engage target audiences, everywhere opportunity exists, to distribute content and drive results

Radian6.  Enables organizations to gain social media understanding and insight through metrics, measurement, sentiment and analytics reporting

Ricoh.  Delivers Precision Marketing solutions that help apply data-driven relevant messaging to build targeted, effective communications across marketing channels

Story Worldwide.  Tells stories for many of the world's best brands, believing that: consumers choose brand messages they want to see and hear, every brand has a story, the best storytellers win

Wright's Media.  Full service, multi-media agency provides publishers with innovative solutions from marketing traditional reprints to conceptualizing new franchises to monetize content

Zemanta.  Enables content creators to make more compelling content by recommending contextually relevant content such as related images, links to related articles and terms

About Content Marketing Institute:

Content Marketing Institute teaches non-media brands how to attract and retain customers through compelling, multi-channel storytelling. CMI does this through multiple offerings including: Content Marketing World event (Sept. 4-6, 2012), Chief Content Officer magazine, and strategic consulting and content marketing research for some of the best-known small and large brands in the world.

SOURCE Content Marketing Institute