FORT MILL, S.C., Feb. 12 /PRNewswire/ -- Continental Tire, fresh off its stellar debut as sponsor of the GRAND-AM Continental Tire Sports Car Challenge, will debut a new television commercial during the broadcast of the GRAND-AM Fresh From Florida 200 Race at 7 p.m. ET, Saturday, February 13, 2010 on the SPEED Channel.
"Our theme for this spot was to capture the essence of the personal relationship between you and your vehicle," said Dana Zamalloa, manager of public relations and communications. "The commercial focuses on the fact that your tires are the only thing that lie between you and the road, and the importance of having quality tires. But at the same time, it also captures the notion of the pleasure of the driving experience that comes from quality, high-performance tires."
The commercial is targeted at car enthusiasts with a passion for the open road, and their vehicle. The spot was produced by Mad Media of Oceanside, CA, and the entire sequence was filmed in San Diego at various locations around the city and in surrounding areas. It features voiceover by Chris Jacobs, television personality and former host of Overhaulin'.
Continental Tire is a division of the Continental Corporation, and offers a complete premium line of ultra-high performance, passenger and light truck tires that instill confidence and a passion for driving. Continental tires are fitted as original equipment on many of the world's finest automobiles. Learn more about Continental Tire by visiting us at www.continentaltire.com.
With sales exceeding Euro 24 billion in 2008, the Continental Corporation is one of the top automotive suppliers worldwide. As a supplier of brake systems, systems and components for the powertrain and chassis, instrumentation, infotainment solutions, vehicle electronics, tires and technical elastomers, the corporation contributes towards enhanced driving safety and protection of the global climate. Continental is also a competent partner in networked automobile communication. The corporation currently employs approximately 134,000 at nearly 190 locations in 37 countries.
Online media database: www.mediacenter.continental-corporation.com;
SOURCE Continental Tire the Americas, LLC