Continuum Media Welcomes Roxanne Geyer to Manage CTV Relationships

NEW YORK, Feb. 26, 2025 /PRNewswire/ -- Continuum Media, an industry leader in media and advertising solutions, welcomes Roxanne Geyer to lead CTV efforts. Geyer brings to the team nearly 20 years of traditional and digital advertising experience with a focus on CTV and digital.

Prior to joining Continuum, Geyer had been immersed in the many facets of the CTV industry.  Her comprehensive experience in this important emerging vertical makes her an excellent addition to the Continuum team. According to eMarketer, CTV viewership in the US will continue to rise in 2025, and the respective advertising revenue is estimated to represent 8.1% of total ad spend.  In her role, Geyer will evangelize opportunities to the sales team, coordinate integration needs with the operations teams, and be the conduit for communications with CTV partners.

As the TV advertising space becomes more fragmented, the buying process continues to grow in complexity. Examples such as the NFL demonstrate the value proposition of the Continuum platform.  Viewers and advertisers must not only navigate the traditional linear cable and broadcast, but also through the muddle of streaming and connected services such as Netflix, Amazon Prime, Peacock, and beyond.

"As audiences continue to consume their media via multiple sources in the comfort of their homes, advertisers must rise to the challenge of reaching their customers and Continuum Media is well positioned to help those advertisers succeed," said Geyer.

Continuum's platform is an elegant solution designed to manage the planning, buying and measurement process for advertisers. The brands that will win in 2025 and beyond will effectively deliver unified campaigns across cable, broadcast, and digital, and Geyer's expertise will help streamline our CTV offering for Continuum clients.

Geyer added, "In 2025, advertisers will be challenged in the fast-changing landscape of television. Continuum is here to offer efficiency along with confident, trustworthy delivery across broadcast, cable and CTV. Without CTV being included in TV media plans, advertisers are missing the ability to meet their complete target audience."

Continuum's Managed Service Platform can connect all the dots. It accesses inventory across broadcast, cable, and digital across local, regional, and national levels to ensure audiences are reached wherever they're located.

"Our approach to reaching CTV audiences is with the same care and thoughtfulness as how we reach audiences with linear. Advertisers can feel confident when they utilize Continuum to reach their audiences whether it is in the linear or CTV space."

SOURCE Continuum Media