Cook For Your Mom, and For The Cure®, This Mother's Day

BENTON HARBOR, Mich., May 3, 2012 /PRNewswire/ -- Why take mom out on the day the National Restaurant Association declares the busiest restaurant day of the year when you can avoid the crowds, and show some serious love, by cooking her a homemade meal instead? The folks at KitchenAid believe more of us should cook for our moms on Mother's Day, and they've enlisted a number of culinary notables to help spread the word.

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"I cooked often for my mother, whose own cooking inspired me to become a chef," says TV cooking show host Jacques Pepin. "Preparing her favorite dishes just the way she made them was a way to show my gratitude, and that I was paying attention while she was cooking for me all those years." 

Pepin, along with award-winning cookbook author Dorie Greenspan and Buddy Valastro of TLC's "Cake Boss," are sharing recipes they've cooked for their moms via Facebook.com/KitchenAid. Mother's Day recipes and menu ideas also will be contributed by cookbook author Cristina Ferrare of CristinaFerrareCooks.com; Ferrare's daughter Alex Thomopoulos of Against-TheGrain.com; cookbook author Pam Anderson and her two daughters, Maggy and Sharon of ThreeManyCooks.com; and foodie/mom Jenny Flake of Picky-Palate.com.

Raising funds and awareness for the fight against breast cancer – a cause close to the hearts of so many mothers – is a way to celebrate moms everywhere and make the day even more special. Through its Cook for the Cure® program, which has generated more than $8 million for Susan G. Komen for the Cure, KitchenAid offers several ways to support the cause as part of a Mother's Day celebration. 

One option is to host a Mother's Day meal, ask guests to contribute to the cause and, in honor of mom, donate the funds to Susan G. Komen using a form available at tinyurl.com/DonationKomen.  For the same amount that might have been spent on flowers, wine or a restaurant tab, families can make a meaningful contribution on her behalf.

Another option is to present mom with an individually-numbered serving platter created by KitchenAid and Villeroy & Boch, with artwork by Pepin, and asking her to pass it to a friend or loved one with a homemade culinary creation. Each time the platter is passed and registered at CookfortheCure.com, KitchenAid will make a $5 donation to Komen to help fund innovative research and life-saving community programs. Supporters of this "Pass the Plate" initiative can even track the travels of their platter via the web site. The platter is available for $24.95 at ShopKitchenAid.com and Villeroy & Boch stores.

And finally, for Mother's Day gift givers, KitchenAid offers a collection of pink products that celebrate and help support the Cook for the Cure program. They include the iconic KitchenAid Stand Mixer in soft or bold pink, as well as blenders, hand mixers and more than a dozen culinary gadgets.

About KitchenAid:  Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid has built on the legacy of these icons to create a complete line of products designed for cooks.  Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars.  In connection with the Cook for the Cure® program, KitchenAid will donate a minimum of $450,000 to Susan G. Komen for the Cure® in 2012.  Now in its eleventh year, this partnership has raised over $8 million to help find a cure for breast cancer.   To learn why chefs choose KitchenAid for their homes more than any other brand*, visit www.KitchenAid.com or join us at http://facebook.com/KitchenAid and http://twitter.com/KitchenAidUSA.

About Susan G. Komen for the Cure:  Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure®, which is now the world's largest breast cancer organization and the largest source of nonprofit funds dedicated to the fight against breast cancer with more than $1.9 billion invested to date. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit

www.komen.org or call 1-877 GO KOMEN.

Trademark information: Cook for the Cure® is a registered trademark of Susan G. Komen for the Cure.

* Based on a 2010 survey, KitchenAid was found to be the home kitchen appliance brand chosen most often by members of the International Association of Culinary Professionals.

SOURCE KitchenAid