Cookie Cutters Acquires Snip-its, Creating the Nation's Largest Children's Salon Platform

• Monumental deal forms franchise system with 159 locations
• Combines decades of franchise expertise under the leadership of Neal Courtney and his proven executive team
• Establishes a dominant multi-brand platform positioned for continued category leadership and scalability

SALT LAKE CITY, Oct. 15, 2025 /PRNewswire/ -- The ownership group of Cookie Cutters Haircuts for Kids (Cookie Cutters), one of North America's leading children's salon franchises, has acquired Snip-its Franchising Company, LLC and Affiliates, forming the new entity Snip-its Franchising, LLC. The acquisition adds 38 Snip-its salons and 15 franchisees to the ownership group's system, expanding their total footprint to 159 locations across the U.S. and Canada and establishing the largest multi-brand children's salon platform in the country.

Together, the two trusted brands will operate under one experienced ownership group, with plans to leverage shared systems, vendor relationships, and technology to drive efficiency and franchisee success. The acquisition marks a strategic step toward solidifying their leadership in the children's salon category.

"I've been fortunate to work with some well-known franchise brands over the years and also gain invaluable experience as a multi-unit franchisee," said Neal Courtney, CEO of Cookie Cutters Haircuts for Kids and now Snip-its Franchising, LLC. "Having experienced franchising from both sides, the corporate level and the owner's seat, gives us a real appreciation for what it takes to build something lasting. Bringing Cookie Cutters and Snip-its together is about taking that experience and creating a stronger platform that supports our franchisees while delivering something truly special for the families that we serve."

A New Chapter in Franchise Leadership
The acquisition comes as part of Cookie Cutters' larger strategy to expand through selective, synergistic growth. The company's leadership, Neal Courtney, along with ownership group partner, COO Alexis Courtney and their VP of Operations Christie Fossett, bring more than 70 years of combined experience in franchise development and operations. Since acquiring Cookie Cutters in 2015, the ownership group has grown the system from 24 to over 120 salons and earned Entrepreneur's Franchise 500® recognition for eight consecutive years, including being recognized and the "Best in Category" for the last two years.

"This isn't about blending the brands, it's about building a stronger platform for both," said Alexis Courtney, COO of Cookie Cutters and Snip-its Franchising, LLC. "Snip-its will retain its creative personality and loyal following, while we apply the structure and operational tools that have helped Cookie Cutters grow. It's about preserving what makes each brand special, while strengthening the foundation that supports them."

Independent Brands, Shared Purpose
While Cookie Cutters and Snip-its will continue to operate independently, both share a mission of creating joyful, confidence-building experiences for children and their families. Each brand will maintain its unique personality and salon experience while benefiting from the resources, stability, and leadership of a unified ownership group.

The Cookie Cutters team also plans to explore new development opportunities in the coming year, with a focus on sustainable growth and franchisee success across both systems.

To learn more about the Cookie Cutters franchise opportunity, visit https://www.kidscuts.com/. To learn more about Cookie Cutters, visit https://www.haircutsarefun.com/. To learn more about Snip-its, visit https://www.snipits.com.

About Cookie Cutters Haircuts for Kids
Founded in 1994 and franchised since 1996, Cookie Cutters Haircuts for Kids is a leader in children's haircare, offering a fun, safe, and family-friendly salon experience that turns haircuts into positive memories for over 1 million children per year. With more than 120 locations, and multi more in stages of development, across the U.S. and Canada, Cookie Cutters is known for its interactive play areas, fantasy chairs, and cheerful atmosphere designed to make every visit an enjoyable experience. For more information, visit www.haircutsarefun.com.

About Snip-its
Founded in 1995, Snip-its is a beloved children's salon brand known for its bright, imaginative environment and focus on creativity, confidence, and care. With 38 franchised locations across the U.S., Snip-its has built a trusted name among families seeking a welcoming, fun, and positive haircut experience for their children. Learn more at www.snipits.com.

Media Contact: Paige Stark, Fishman Public Relations, [email protected]

SOURCE Cookie Cutters Haircuts for Kids