Copper Cellar Corporation Turns to Merchant Link Tokenization and Payment Solutions to Protect Credit Card Data of Guests

Mar 08, 2011, 09:00 ET from Merchant Link

SILVER SPRING, Md., March 8, 2011 /PRNewswire/ -- The Copper Cellar Corporation, which owns and operates 19 Copper Cellar, Calhoun's, Smoky Mountain Brewery, Cherokee Grill and Chesapeake's restaurants, will be serving more than quality dining and memorable experiences to its guests moving forward: it will also provide peace of mind with a robust payment protection solution.

The Copper Cellar Corporation recently installed TransactionVault, Merchant Link's tokenization solution, and the Merchant Link Payment Gateway across all of their locations in Knoxville, Nashville, Gatlinburg, Pigeon Forge, Maryville and Lenoir City.

"It's comforting to not have to worry about the security of our guests' credit card information," said Mike Gaston, vice president of information services for Copper Cellar Corporation. "The fact that it is not stored anywhere on our network is a huge relief."

The company chose to utilize these solutions to safeguard customer's sensitive payment data and remove it from the premise to ensure that it is transmitted safely and effectively while reducing their PCI DSS compliance footprint.

The Merchant Link Payment Gateway sends payments quickly, while detecting and correcting errors along the way. It ensures funds are delivered accurately and consistently, prevents expensive chargeback fees and reduces clerk or system errors and prevents them from showing up on customer credit statements.

TransactionVault removes customer credit card data at the point of sale where it would be at risk from hackers. The data is instead stored in Merchant Link's hosted "vault," effectively securing "data at rest" and reducing the cost and effort of attaining and maintaining PCI compliance. Through TransactionVault, Merchant Link processed 1 billion transactions at more than 15,000 merchant locations in 2010.

The Copper Cellar Corporation utilizes a Squirrel point-of-sale (POS) system for customer payments. Their previous payment processor and data security solution created problems for them by posting batches twice. Merchant Link's full suite of reporting and error detection tools help to eliminate failed batch attempts, duplicate batches or no settlement attempts.

"Our old processor had double posted batches before," said Gaston. "Despite not being directly responsible for the error, it made us look bad in the eyes of our guests. Merchant Link monitors for potential batch issues and ensures that problems such as these are a thing of the past for Copper Cellar, its restaurants and its customers."

The wide-scale implementation was completed shortly after a pilot site went live successfully with Merchant Link's solutions.

About Copper Cellar Corporation

Copper Cellar Corporation, headquartered in Knoxville, Tenn., operates 19 Copper Cellar, Calhoun's, Smoky Mountain Brewery, Cherokee Grill and Chesapeake's restaurants across Knoxville, Nashville, Gatlinburg, Pigeon Forge, Maryville and Lenoir City.

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About Merchant Link

Merchant Link is a leading provider of cloud-based payment gateway and data security solutions, removing the risk and hassle from credit card acceptance for more than 150,000 hotel, restaurant and retailers. Founded in 1993 and headquartered in Silver Spring, Md., Merchant Link currently enables more than 3 billion transactions annually for some of the world's best-known merchants, providing connectivity to the major U.S. payment card processors. TransactionVault, our tokenization solution, and TransactionShield, our point-to-point encryption solution, mitigate the risk of a data compromise while lowering the cost and effort of PCI compliance. Further information is available at For our expert opinion on encryption, tokenization and PCI compliance, visit the Merchant Link blog at

SOURCE Merchant Link