ATLANTA, Dec. 5, 2012 /PRNewswire/ -- Athletes may be the face of professional sports teams, but the marketers behind the scenes must strive for big wins as well. CoreMotives, a Silverpop™ company, today announces new Ticketmaster revenue-tracking capabilities to help marketers easily connect ticket sales to specific digital marketing efforts.
Previously, it was challenging for marketers to analyze which campaigns most significantly impacted ticket sales. With its new Ticketmaster revenue-tracking capabilities, marketers can transform Ticketmaster's aggregate monthly sales summaries reports into more detailed reports that carefully track how individual email campaigns are performing – providing key insight for future campaigns.
CoreMotives assists numerous professional sports teams with their digital marketing efforts, including the New Jersey Devils and the Seattle Seahawks. These marketers, like most, are challenged with developing highly targeted, multichannel campaigns that educate and engage while also driving more revenue. Since CoreMotives operates from within Microsoft Dynamics CRM, companies that are already familiar with that platform can develop and implement highly relevant campaigns that lead to conversions while also saving time and resources.
"Professional sports teams in particular choose CoreMotives as a marketing automation provider because of the platform's ability to leverage their fans' preferences to send relevant and targeted messages that build loyalty while also driving ticket sales," said CoreMotives co-founder Rhett Thompson. "With the new Ticketmaster tracking capabilities, these marketers can now get even more strategic in their approach and determine which campaigns are getting the best results. Not only does this help marketers more accurately reflect their contributions to the bottom line, but ensures that each new campaign is more successful than the last."
CoreMotives, a Silverpop™ company, is the number one marketing automation vendor in the Microsoft Dynamics CRM space, with more than 1,200 accounts in 34 countries. The CoreMotives solution is embedded within Microsoft Dynamics CRM and offers an instant-on marketing solution to the more than 2 million Microsoft Dynamics CRM users worldwide. Leading global brands trust CoreMotives for email marketing, nurture marketing, web forms, surveys and alert notifications all from within Microsoft Dynamics CRM. CoreMotives is marketing power for Microsoft Dynamics CRM. For more information, visit www.coremotives.com.
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex-so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe. Visit us at silverpop.com.
Manager of Corporate Communications-Silverpop