CoreMotives Increases Billings by 136 Percent since Acquisition by Silverpop

Growth Showcases Silverpop's Commitment to Microsoft Dynamics CRM Marketers

Mar 20, 2013, 11:00 ET from Silverpop

ATLANTA, March 20, 2013 /PRNewswire/ -- CoreMotives, a Silverpop™ company, today announces its remarkable growth since being acquired by Silverpop one year ago. Since the acquisition, the company has increased billings by 136 percent and added more than 270 customers, bringing the total to 1,500 brands currently using the tool to deliver marketing campaigns from within Microsoft Dynamics CRM. CoreMotives is just part of Silverpop's vast toolset for Microsoft Dynamics CRM marketers. The company also offers a Microsoft Dynamics CRM integration with the Silverpop Engage platform.

"CoreMotives' tremendous growth is something we are incredibly proud of as it has allowed us to deliver significant ROI to a substantially larger number of marketers," said Rhett Thompson, CoreMotives co-founder. "We're further penetrating the Microsoft channel, developing strategic partnerships and adding some of the best brands from around the globe to the CoreMotives customer base. Silverpop's commitment to the Microsoft space is evident and we continue to be excited about the key role CoreMotives plays in the company's overall strategy."

Some of the customers who selected CoreMotives since March 2012 include the Seattle Seahawks and Sounders FC, Magenic, Honda Center and Anaheim Ducks, Bluetooth SIG, Inc., and Levick. Also within the last year CoreMotives has become available in more than 11 languages, with Chinese and Japanese coming soon. At a corporate level, Silverpop also added several strategic partnerships within the Microsoft channel in 2012, including Customer Effective, Armanino and Mepco.

Silverpop is highlighting its full set of Microsoft Dynamics CRM offerings at Microsoft Convergence, where it is a Gold sponsor. By offering CoreMotives, a native application within Microsoft Dynamics CRM that allows marketers to quickly and efficiently deploy marketing campaigns, and the Engage integration, which is designed for marketers with more advanced marketing automation or higher-volume email marketing needs, Silverpop provides the most comprehensive set of marketing tools available to Microsoft Dynamics CRM users.

"CoreMotives' incredible growth is a clear indication of the rapidly increasing number of Microsoft Dynamics CRM marketers who are recognizing the tremendous impact marketing automation tools can have on their business," said Silverpop CEO Bill Nussey.  "By allowing them to develop and execute their marketing efforts from within the Micosoft Dynamics CRM interface they are already so comfortable with, these marketers can see dramatic results in their campaign effectiveness in an incredibly efficient way. And for those marketers who need to send a high volume of behavior-driven emails, our Engage integration provides the scalability they need to deliver individualized experiences to almost limitless numbers of contacts who are all craving relevant content.  It has been an exciting year for us as we have become more deeply entrenched into the Microsoft channel and we look forward to continued growth."

About Silverpop
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Its customers achieve superior Return on Relationship by uniquely engaging each individual based on their behaviors and then automating personalized experiences that increase revenue, improve ROI, and deepen brand loyalty. Silverpop's commitment is to offer a platform that is complete, not complex -- so that marketers from any size organization can easily achieve digital marketing success. The company offers a world-class services team, 24/7 customer support and a network of partners to ensure that every client gets the right mix of solutions for their specific digital marketing needs. Silverpop is trusted by more than 5,000 brands around the globe.  Visit us at 

Media Contacts:
Stacy Kirk
Manager of Corporate Communications-Silverpop 

SOURCE Silverpop