Cotopaxi and Fujifilm Launch Limited-Edition Instant Camera Bundle

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Nov 02, 2026, 09:00 ET

The holiday capsule pairs accessories from Cotopaxi's Del Día Collection with the instax mini 13™ instant camera

SALT LAKE CITY, Nov. 2, 2026 /PRNewswire/ -- Today, certified B Corporation™ and impact-driven adventure brand Cotopaxi and FUJIFILM North America Corporation (Fujifilm) launch a limited-edition, collaborative bundle with the shared belief that some of the best experiences are the ones we can carry with us. The Cotopaxi x Fujifilm instax mini 13™ Instant Camera Bundle pairs one-of-a-kind accessories from Cotopaxi's Del Día Collection with a specially curated instax mini 13™ instant camera bundle. The result is a giftable, holiday-ready kit that goes wherever your day does.

Founded in 2014, Cotopaxi has spent more than a decade building its reputation in outdoor and travel through durable packs and thoughtfully engineered apparel. Cotopaxi has long encouraged people to find adventure in both big trips and everyday experiences, while Fujifilm instax™ cameras give people a tangible way to capture their memories. Bringing the two brands together created an opportunity to build something around the full experience of making memories and having a photo you can hold.

The Bundle Includes

Todo 1L Shoulder Bag (Del Día)
Accessory Bag (Del Día)
Camera Strap (Del Día)
Fujifilm instax mini 13™ Instant Camera Bundle
- One instax mini 13(™) camera in Frost Blue
- One 10 pack of instax(™) mini film
- One co-branded sticker sheet
- One 20 pack of co-branded frame-shaped stickers for use on the included film

The shoulder bag, accessory bag and camera strap provide functional ways to carry and organize everyday essentials while the unique Del Día color combinations give the collection an element of collectibility.

"Cotopaxi has always been about encouraging people to get out into the world, experience it fully and find joy in the moments along the way," said Lindsay Shumlas, CEO of Cotopaxi. "Partnering with Fujifilm and the instax™ brand felt like a natural extension of that idea. Together, we're bringing color, creativity and memory-making into one bundle that celebrates the experiences you want to hold onto long after the adventure is over."

"The instax mini 13™ instant camera was made for capturing joy and bringing people together," said Ashley Reeder Morgan, Vice President of Consumer Products at FUJIFILM North America Corporation. "This collaboration is for those who love taking that unplanned detour and saying yes to something unexpected."

Cotopaxi's Del Día Collection

Cotopaxi's Del Día Collection is colorful for a reason. Hand-designed from leftover deadstock fabric, each piece is one-of-a-kind. As with the memories they're made to carry, each one is a little different.

About the instax mini 13™ instant camera

Bright, easy-going and packed with creative features, the instax mini 13™ instant camera brings a pop of feel-good energy to every shot. And thanks to its Self-timer, this cute camera makes it easy to turn spontaneous moments into instant, pocket-sized happiness that includes you.

Its built-in Selfie Mirror makes framing simple , while Close-up Mode helps users capture sharp pictures. With automatic exposure and flash control, the instax mini 13™ instant camera fine-tunes every setting, helping deliver beautifully lit photos in both bright scenes and low-light occasions. When loaded with instax™ mini instant film, the instax mini 13™ instant camera turns good times into credit-card-sized keepsakes ready to be held, shared or displayed.

Adventure, in Real Life

Both brands encourage their customers to engage more deeply with the world around them. For Cotopaxi, that means making adventure accessible, colorful and part of everyday life. For the Fujifilm instax™ brand, it means giving people a creative way to capture and preserve the things that matter. The partnership brings those ideas together through products designed to go wherever the day takes you and a camera that turns experiences into tangible memories.

The bundle builds on Cotopaxi's "It's a Great Day For" platform, which holds that adventure isn't limited to one activity or destination. It can be a trip somewhere new, a weekend outside, or a day exploring your own city. It also reflects a wider shift, especially among younger consumers, toward tactile and intentional ways of recording life, like film and instant photography. A photo taken without thinking about how it will do on a feed feels different, and so does an instax™ print you can pin to a wall, hand to a friend or find again months later.

Availability

The Cotopaxi x Fujifilm instax mini 13™ Instant Camera Bundle is available starting Nov. 1, 2026, at cotopaxi.com and Cotopaxi stores. This is a limited release, available while supplies last.

About Cotopaxi

Cotopaxi is a B Corporation™ that makes adventure travel gear to empower people to see the world and make it better. Our Gear for Good® promise is to make our products as ethically, sustainably, and durably as possible, while having a positive social, environmental, and economic impact. We dedicate 1% of revenue to the Cotopaxi Foundation, which supports nonprofit partners with proven track records of alleviating poverty. Through our Foundation to date, we have helped more than 4.25 million individuals experiencing extreme poverty. For more information, visit www.cotopaxi.com.

About Fujifilm

FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Holdings America Corporation, consists of six operating divisions. The Imaging Division provides consumer and commercial photographic products and services, including silver halide consumables; inkjet consumables; digital printing equipment, along with service and support; personalized photo products fulfillment; film; one-time-use cameras; and the popular instax™ line of instant cameras, smartphone printers, instant film, and accessories. The Electronic Imaging Division markets its GFX System and X Series lines of mirrorless digital cameras, lenses, and accessories to provide a variety of content creation solutions for both still and moving imagery.

The Optical Devices Division provides optical lenses for the broadcast, cinematography, closed circuit television, videography, and industrial markets, and also markets binoculars and other optical imaging solutions. The Business Innovation Division offers a full lineup of digital print and toner technologies focused on enabling the digital transformation of businesses and print shops with its offerings of multifunction printers, digital inkjet presses, production toner printers, software, and more. The Industrial Products Division delivers new products derived from Fujifilm technologies including data storage tape products, including OEM and FUJIFILM Ultrium LTO cartridges, desalination solutions, microfilters and gas separation membranes.

For more information, please visit https://www.fujifilm.com/us/en/about/region, go to https://x.com/fujifilmus to follow Fujifilm on X, or go to http://www.facebook.com/FujifilmAmericas to Like Fujifilm on Facebook.

FUJIFILM Corporation is a subsidiary of FUJIFILM Holdings Corporation. FUJIFILM Holdings Corporation, headquartered in Tokyo, leverages its depth of knowledge and proprietary core technologies to deliver innovative products and services across the globe through the four key business segments of healthcare, electronics, business innovation, and imaging with over 70,000 employees. Guided and united by our Group Purpose of "giving our world more smiles," we address social challenges and create a positive impact on society through our products, services, and business operations. Under its medium-term management plan, VISION2030, which ends in FY2030, we aspire to continue our evolution into a company that creates value and smiles for various stakeholders as a collection of global leading businesses and achieve a global revenue of 4 trillion yen (29 billion USD at an exchange rate of 140 JPY/USD). For more information, please visit: www.fujifilmholdings.com.

For further details about our commitment to sustainability and Fujifilm's Sustainable Value Plan 2030, click here.

Media Contacts:

Cotopaxi – [email protected]

FUJIFILM North America Corporation – [email protected]

SOURCE Cotopaxi