Craft beer market size to grow by USD 79.02 billion from 2021 to 2026; North America to account for 36% of the market growth - Technavio

NEW YORK, April 14, 2023 /PRNewswire/ -- The global craft beer market size is estimated to grow by USD 79.02 billion from 2021 to 2026, according to Technavio. The market is estimated to grow at a CAGR of 12.22% during the forecast period. North America will account for 36% of the market growth over the forecast period. The high consumption of alcoholic beverages in the region has increased the number of microbreweries offering craft beer. Vendors in the region are experimenting with new processes and ingredients to gain more market shares. In addition, they are increasing the availability of their craft beer products in hypermarkets, supermarkets, online retail, and delivery stores. The region is also witnessing the entry of new players that offer craft beer. All these factors are driving the growth of the craft beer market in North America. For more insights on the market size (2022 to 2026) and key market dynamics - Request a sample report

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Global Craft Beer Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on product (India pale ale, seasonal craft beer, pale ale, amber ale, and other craft beer) and geography (North America, Europe, APAC, South America, and the Middle East and Africa).

• The market growth in the India pale ale (IPA) segment will be significant over the forecast period. The IPA craft beer was traditionally carried by the British colonists to India, which is how it got its name. IPAs are now being served as flagship beers for craft brewers worldwide and are extremely popular. They are available in various exotic flavors and are the most preferred variants of craft beer worldwide. In addition, the increasing popularity of IPA among millennials will drive the growth of the segment during the forecast period.

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Global Craft Beer Market – Market Dynamics

Key factor driving market growth

The market is driven by the increasing popularity of craft beer in developing countries. Growth in the economy in developing regions such as APAC, MEA, and Latin America has increased the incomes of consumers. The per capita income of middle-class consumers has grown in countries such as India, China, Brazil, Argentina, Indonesia, Hungary, Nigeria, Iran, and Turkey. This has increased consumer spending on innovative food and beverage products, which has subsequently increased the demand for craft beer products. In addition, the rising consumption of alcoholic beverages among millennials has encouraged vendors to introduce a wide variety of craft beer products. Such factors are driving the growth of the market in focus.

Leading trends influencing the market 

The rising spending capacity of Millennials worldwide is identified as the key trend in the market. Millennials have high spending power. The population segment is keen on trying our new flavors and variants of alcoholic beverages such as craft beer. Hence, vendors are targeting this population group through innovative products and marketing campaigns to drive more sales. Over the forecast period, the spending power of millennials is expected to increase considerably. This will have a positive impact on the growth of the global craft beer market.

Major challenges hindering the market growth

Campaigns against alcohol consumption will challenge the growth of the market. The instances of alcohol abuse and accidents caused by alcohol consumption are increasing worldwide. This has led many organizations and regulatory authorities to launch campaigns against the consumption of alcohol. This is increasing awareness about health and the inclination of people toward healthy lifestyles, which has discouraged the consumption of alcoholic beverages. As a result of these factors, the demand for craft beer is expected to reduce among consumers, thereby negatively affecting the market growth.

Drivers, trends, and challenges have an impact on market dynamics, which can impact
businesses. Find more insights in a sample report!

What are the key data covered in this craft beer market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the craft beer market between 2022 and 2026
• Precise estimation of the size of the craft beer market and its contribution to the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the craft beer market across North America, Europe, APAC, South America, and Middle East and Africa
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of craft beer market vendors

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Related Reports:

• The beer market is estimated to grow at a CAGR of 3.7% between 2022 and 2027. The size of the market is forecasted to increase by USD 141.28 billion. The market is segmented by packaging (bottles and cans), distribution channel (on-trade and off-trade), and geography (APAC, Europe, North America, South America, and Middle East and Africa).
• The beer market size in India is estimated to grow at a CAGR of 8.76% between 2022 and 2027. The market size is forecasted to increase by USD 4,449.19 million. The market is segmented by packaging (bottles and cans), distribution channel (off-trade and on-trade), and type (strong and mild).

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Table of contents:

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Product
• Exhibit 06: Executive Summary – Chart on Incremental Growth
• Exhibit 07: Executive Summary – Data Table on Incremental Growth
• Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 09: Parent market
• Exhibit 10: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 11: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 12: Market segments

• 3.3 Market size 2021

• 3.4 Market outlook: Forecast for 2021-2026 
• Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
• Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
• Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

4 Five Forces Analysis

• 4.1 Five forces summary 
• Exhibit 17: Five forces analysis - Comparison between 2021 and 2026

• 4.2 Bargaining power of buyers 
• Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026

• 4.3 Bargaining power of suppliers 
• Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026

• 4.4 Threat of new entrants 
• Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026

• 4.5 Threat of substitutes 
• Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026

• 4.6 Threat of rivalry 
• Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026

• 4.7 Market condition 
• Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

5 Market Segmentation by Product

• 5.1 Market segments 
• Exhibit 24: Chart on Product - Market share 2021-2026 (%)
• Exhibit 25: Data Table on Product - Market share 2021-2026 (%)

• 5.2 Comparison by Product 
• Exhibit 26: Chart on Comparison by Product
• Exhibit 27: Data Table on Comparison by Product

• 5.3 India pale ale - Market size and forecast 2021-2026
• Exhibit 28: Chart on India pale ale - Market size and forecast 2021-2026 ($ billion)
• Exhibit 29: Data Table on India pale ale - Market size and forecast 2021-2026 ($ billion)
• Exhibit 30: Chart on India pale ale - Year-over-year growth 2021-2026 (%)
• Exhibit 31: Data Table on India pale ale - Year-over-year growth 2021-2026 (%)

• 5.4 Seasonal craft beer - Market size and forecast 2021-2026
• Exhibit 32: Chart on Seasonal craft beer - Market size and forecast 2021-2026 ($ billion)
• Exhibit 33: Data Table on Seasonal craft beer - Market size and forecast 2021-2026 ($ billion)
• Exhibit 34: Chart on Seasonal craft beer - Year-over-year growth 2021-2026 (%)
• Exhibit 35: Data Table on Seasonal craft beer - Year-over-year growth 2021-2026 (%)

• 5.5 Pale ale - Market size and forecast 2021-2026
• Exhibit 36: Chart on Pale ale - Market size and forecast 2021-2026 ($ billion)
• Exhibit 37: Data Table on Pale ale - Market size and forecast 2021-2026 ($ billion)
• Exhibit 38: Chart on Pale ale - Year-over-year growth 2021-2026 (%)
• Exhibit 39: Data Table on Pale ale - Year-over-year growth 2021-2026 (%)

• 5.6 Amber ale - Market size and forecast 2021-2026
• Exhibit 40: Chart on Amber ale - Market size and forecast 2021-2026 ($ billion)
• Exhibit 41: Data Table on Amber ale - Market size and forecast 2021-2026 ($ billion)
• Exhibit 42: Chart on Amber ale - Year-over-year growth 2021-2026 (%)
• Exhibit 43: Data Table on Amber ale - Year-over-year growth 2021-2026 (%)

• 5.7 Other craft beer - Market size and forecast 2021-2026
• Exhibit 44: Chart on Other craft beer - Market size and forecast 2021-2026 ($ billion)
• Exhibit 45: Data Table on Other craft beer - Market size and forecast 2021-2026 ($ billion)
• Exhibit 46: Chart on Other craft beer - Year-over-year growth 2021-2026 (%)
• Exhibit 47: Data Table on Other craft beer - Year-over-year growth 2021-2026 (%)

• 5.8 Market opportunity by Product 
• Exhibit 48: Market opportunity by Product ($ billion)

6 Customer Landscape

• 6.1 Customer landscape overview 
• Exhibit 49: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

7 Geographic Landscape

• 7.1 Geographic segmentation 
• Exhibit 50: Chart on Market share by geography 2021-2026 (%)
• Exhibit 51: Data Table on Market share by geography 2021-2026 (%)

• 7.2 Geographic comparison 
• Exhibit 52: Chart on Geographic comparison
• Exhibit 53: Data Table on Geographic comparison

• 7.3 North America - Market size and forecast 2021-2026
• Exhibit 54: Chart on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 55: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 56: Chart on North America - Year-over-year growth 2021-2026 (%)
• Exhibit 57: Data Table on North America - Year-over-year growth 2021-2026 (%)

• 7.4 Europe - Market size and forecast 2021-2026
• Exhibit 58: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 59: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
• Exhibit 60: Chart on Europe - Year-over-year growth 2021-2026 (%)
• Exhibit 61: Data Table on Europe - Year-over-year growth 2021-2026 (%)

• 7.5 APAC - Market size and forecast 2021-2026
• Exhibit 62: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 63: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
• Exhibit 64: Chart on APAC - Year-over-year growth 2021-2026 (%)
• Exhibit 65: Data Table on APAC - Year-over-year growth 2021-2026 (%)

• 7.6 South America - Market size and forecast 2021-2026
• Exhibit 66: Chart on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 67: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
• Exhibit 68: Chart on South America - Year-over-year growth 2021-2026 (%)
• Exhibit 69: Data Table on South America - Year-over-year growth 2021-2026 (%)

• 7.7 Middle East and Africa - Market size and forecast 2021-2026 
• Exhibit 70: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 71: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
• Exhibit 72: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
• Exhibit 73: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)

• 7.8 US - Market size and forecast 2021-2026
• Exhibit 74: Chart on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 75: Data Table on US - Market size and forecast 2021-2026 ($ billion)
• Exhibit 76: Chart on US - Year-over-year growth 2021-2026 (%)
• Exhibit 77: Data Table on US - Year-over-year growth 2021-2026 (%)

• 7.9 China - Market size and forecast 2021-2026
• Exhibit 78: Chart on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 79: Data Table on China - Market size and forecast 2021-2026 ($ billion)
• Exhibit 80: Chart on China - Year-over-year growth 2021-2026 (%)
• Exhibit 81: Data Table on China - Year-over-year growth 2021-2026 (%)

• 7.10 Canada - Market size and forecast 2021-2026 
• Exhibit 82: Chart on Canada - Market size and forecast 2021-2026 ($ billion)
• Exhibit 83: Data Table on Canada - Market size and forecast 2021-2026 ($ billion)
• Exhibit 84: Chart on Canada - Year-over-year growth 2021-2026 (%)
• Exhibit 85: Data Table on Canada - Year-over-year growth 2021-2026 (%)

• 7.11 Germany - Market size and forecast 2021-2026
• Exhibit 86: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 87: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
• Exhibit 88: Chart on Germany - Year-over-year growth 2021-2026 (%)
• Exhibit 89: Data Table on Germany - Year-over-year growth 2021-2026 (%)

• 7.12 UK - Market size and forecast 2021-2026
• Exhibit 90: Chart on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 91: Data Table on UK - Market size and forecast 2021-2026 ($ billion)
• Exhibit 92: Chart on UK - Year-over-year growth 2021-2026 (%)
• Exhibit 93: Data Table on UK - Year-over-year growth 2021-2026 (%)

• 7.13 Market opportunity by geography 
• Exhibit 94: Market opportunity by geography ($ billion)

8 Drivers, Challenges, and Trends

• 8.1 Market drivers

• 8.2 Market challenges

• 8.3 Impact of drivers and challenges 
• Exhibit 95: Impact of drivers and challenges in 2021 and 2026

• 8.4 Market trends

9 Vendor Landscape

• 9.1 Overview

• 9.2 Vendor landscape 
• Exhibit 96: Overview on Criticality of inputs and Factors of differentiation

• 9.3 Landscape disruption 
• Exhibit 97: Overview on factors of disruption

• 9.4 Industry risks 
• Exhibit 98: Impact of key risks on business

10 Vendor Analysis

• 10.1 Vendors covered 
• Exhibit 99: Vendors covered

• 10.2 Market positioning of vendors 
• Exhibit 100: Matrix on vendor position and classification

• 10.3 Carlsberg AS 
• Exhibit 101: Carlsberg AS - Overview
• Exhibit 102: Carlsberg AS - Business segments
• Exhibit 103: Carlsberg AS - Key offerings
• Exhibit 104: Carlsberg AS - Segment focus

• 10.4 D.G. Yuengling and Son Inc. 
• Exhibit 105: D.G. Yuengling and Son Inc. - Overview
• Exhibit 106: D.G. Yuengling and Son Inc. - Product / Service
• Exhibit 107: D.G. Yuengling and Son Inc. - Key offerings

• 10.5 Diageo Plc 
• Exhibit 108: Diageo Plc - Overview
• Exhibit 109: Diageo Plc - Business segments
• Exhibit 110: Diageo Plc - Key offerings
• Exhibit 111: Diageo Plc - Segment focus

• 10.6 Duvel Moortgat NV 
• Exhibit 112: Duvel Moortgat NV - Overview
• Exhibit 113: Duvel Moortgat NV - Product / Service
• Exhibit 114: Duvel Moortgat NV - Key offerings

• 10.7 Heineken NV 
• Exhibit 115: Heineken NV - Overview
• Exhibit 116: Heineken NV - Business segments
• Exhibit 117: Heineken NV - Key offerings
• Exhibit 118: Heineken NV - Segment focus

• 10.8 Kirin Holdings Co. Ltd. 
• Exhibit 119: Kirin Holdings Co. Ltd. - Overview
• Exhibit 120: Kirin Holdings Co. Ltd. - Business segments
• Exhibit 121: Kirin Holdings Co. Ltd. - Key offerings
• Exhibit 122: Kirin Holdings Co. Ltd. - Segment focus

• 10.9 Molson Coors Beverage Co. 
• Exhibit 123: Molson Coors Beverage Co. - Overview
• Exhibit 124: Molson Coors Beverage Co. - Business segments
• Exhibit 125: Molson Coors Beverage Co. - Key offerings
• Exhibit 126: Molson Coors Beverage Co. - Segment focus

• 10.10 New Belgium Brewing Co. Inc. 
• Exhibit 127: New Belgium Brewing Co. Inc. - Overview
• Exhibit 128: New Belgium Brewing Co. Inc. - Product / Service
• Exhibit 129: New Belgium Brewing Co. Inc. - Key offerings

• 10.11 Omer Vander Ghinste 
• Exhibit 130: Omer Vander Ghinste - Overview
• Exhibit 131: Omer Vander Ghinste - Product / Service
• Exhibit 132: Omer Vander Ghinste - Key offerings

• 10.12 Sapporo USA Inc. 
• Exhibit 133: Sapporo USA Inc. - Overview
• Exhibit 134: Sapporo USA Inc. - Product / Service
• Exhibit 135: Sapporo USA Inc. - Key offerings

11 Appendix

• 11.1 Scope of the report

• 11.2 Inclusions and exclusions checklist 
• Exhibit 136: Inclusions checklist
• Exhibit 137: Exclusions checklist

• 11.3 Currency conversion rates for US$ 
• Exhibit 138: Currency conversion rates for US$

• 11.4 Research methodology 
• Exhibit 139: Research methodology
• Exhibit 140: Validation techniques employed for market sizing
• Exhibit 141: Information sources

• 11.5 List of abbreviations 
• Exhibit 142: List of abbreviations

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