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Création d'une nouvelle image pour l'ensemble du Groupe Filmmaster


News provided by

Filmmaster Group

Mar 14, 2012, 06:03 ET

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LONDRES, March 14, 2012 /PRNewswire/ --

Le Holding de communications fait face aux défis des marchés mondiaux.

Filmmaster Productions, Filmmaster Events, Filmmaster MEA (productions, évènements)

Il s'agit d'une étape cruciale pour le groupe Filmmaster, qui, au cours de l'année précédente, a effectué un processus de rationalisation de ses marques afin de répondre aux défis des marchés mondiaux grâce à une stratégie plus forte et plus cohérente. Ce processus a conduit à une redéfinition de la désignation de ses sociétés d'exploitation, dont la dénomination sera désormais plus uniformisée en changeant à : Productions Filmmaster (ex Filmmaster), Filmmaster Events (ex K-events), Filmmaster MEA Productions and Events.

     (Logo: http://www.newscom.com/cgi-bin/prnh/20120314/519049 )

http://www.filmmaster.com, http://www.filmmaster.es, http://www.filmmastermea.com

Le processus d'internationalisation et de croissance du Groupe a mis en évidence la nécessité de définir une stratégie globale conduisant à une politique de marque commune. Cela a abouti à la décision de privilégier le nom Filmmaster, un choix soutenu par la force d'une marque qui remonte à plus de 35 ans et qui a laissé une trace importante dans l'histoire des communications de divertissement et d'affaires. Il s'agit d'un changement purement formel de nom qui ne modifie en aucun cas la structure de l'entreprise ou la qualité qui a toujours constitué la spécificité du Groupe Filmmaster.

Les événements et les productions audio-visuelles sont aujourd'hui au cœur du métier de Filmmaster Groupe, qui a remporté en 2011 la production exécutive des cérémonies des Jeux Olympiques de 2016 à Rio en partenariat avec SRCOM, une société brésilienne.

Filmmaster Events sera le nouveau nom de K-events, une société avec 30 ans d'expérience, devenue l'un des leaders internationaux dans la production de grandes manifestations et de cérémonies spectaculaires. Le premier test pour cette année sera l'organisation de la remise du drapeau pour les Jeux Olympiques de Londres en 2012.

.Filmmaster Productions, leader sur le marché de la production de spots publicitaires depuis 1976, et l'une des principales sociétés de production primée en Italie ; l'année dernière elle a inauguré des bureaux à Madrid, renouvelé sa liste des administrateurs et signé d'importants accords exclusifs sur la scène internationale.

Filmmaster MEA, Productions and Events, plaque tournante du Groupe dans les Emirats Arabes, a été fondée à Dubaï en 2007 et poursuit son expansion au Moyen-Orient avec l'ouverture de nouveaux bureaux à Abu Dhabi, Riyad et Doha en 2011.

C'est le scénario d'un groupe qui ne cesse de croître sur plusieurs marchés. Le changement de marque a pour but de communiquer à la fois d'une manière organique les différents éléments du groupe et d'encourager les synergies et l'échange de savoir-faire entre les sociétés d'exploitation.

It has also provided an opportunity to work on a re-styling of the logo, which has been made more effective and modern by using a monochrome, bi-dimensional style and a lighter font.

Cela a également fourni l'occasion de travailler sur un re-styling du logo, qui a été rendu plus efficace et moderne par le biais d'un style monochrome, bi-dimensionnel et d'une police de caractères plus légère.

SOURCE Filmmaster Group

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