CREATOR TV® EXPANDS STUDIO TO PARTNER WITH CREATORS ON TV COMMERCIALS

Creator Ad Spot brings the power of influencer marketing to television. Unlike traditional TV ads,
creators aren't just featured talent — they're creative partners, bringing an unmatched level of
authenticity.

LOS ANGELES, Sept. 10, 2026 /PRNewswire/ -- Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF) ("Sabio" or the "Company") today announced the launch of Creator Ad Spot, a new format under its Creator TV+™ suite that reimagines the 30-second TV commercial for the creator era. Each Creator Ad Spot includes a companion social post from the creator, extending one brand message across CTV and social through a single partner. For brands, it pairs the reach of traditional TV advertising with the creator-driven authenticity that delivers genuine audience engagement. For creators, it unlocks a premium new category of brand deals.

The launch marks an expansion of Creator TV^®'s in-house studio capabilities, giving brands a new way to reach streaming audiences through partnering with creators to write, produce and perform in the ads. Each spot is paired with Sabio's advanced CTV audience-targeting technology, giving brands a more authentic ad and the targeting data to know it's reaching the right audiences.

"This is what the Creator Ad Spot was built for," said Charlie Ibarra, Co-Founder and Head of Content at Creator TV^®. "Creators aren't just faces in front of a camera. They become creative partners, helping develop, produce, and star in the work, which brings a level of authenticity audiences crave. And because it's powered by Sabio's advanced CTV audience-targeting technology, we know the right audiences are seeing it."

Creator Ad Spot is powered by Sabio's App Science^® behavioral intelligence engine, which maps behaviors and viewing patterns across more than 80 million households to enable precise audience targeting and real-time campaign measurement. Creator TV^® now reaches 88M households across VIZIO WATCHFREE+, TCL tv+, Xumo Play, Sling Freestream, Amazon Fire TV Channels, Plex, and Anoki's LiveTVx.

Creator Ad Spot is one of three offerings available through Creator TV+™, Creator TV's suite of creator-led advertising products:

• Creator Ad Spot — 15- and 30-second creator-produced commercials built for streaming and social distribution, with access to 1,500+ vetted creators
• Brand Integrations & Sponsorships — custom placements embedded within original creator programming and franchise properties, including the Creator Pickleball Tour and Creator Poker Championship
• Extended Creator Content Distribution — scaled access to creator-led inventory across FAST and AVOD channels, reaching 18.4 million unduplicated U.S. households

Creator TV^® surpassed 1 million unique viewers in its first year, with viewership growing 163% from Q1 to Q4 2025 and minutes viewed increasing 45% month over month. Creators featured on Creator TV reach a combined audience of over 115 million followers.

Creator TV+™ is available now for brands and agencies. Visit creatortv.com to learn more.

About Creator TV^®

Creator TV^® is a creator-led entertainment company operating at the intersection of the creator economy, television, and advertising. We build live, in-person, and digital experiences that turn shared passions into real community, bringing creators and audiences together around the moments shaping culture today. Our content studio develops and produces original formats and franchises distributed across major streaming TV and social platforms. For brands, Creator TV offers authentic ways to engage those communities through content, live experiences, CTV advertising, and creator marketing. Distributed across Plex, Xumo Play, Amazon Fire TV Channels and more, Creator TV^® is headquartered in Los Angeles and owned and operated by Sabio Holdings (TSXV: SBIO) (OTCQB: SABOF), an award-winning leader in connected television advertising technology. Learn more at creatortv.com.

About Sabio

Sabio Holdings (TSXV: SBIO, OTCQB: SABOF) is a technology and services leader in the fast-growing ad-supported streaming space. Its cloud-based, end-to-end technology stack works with top blue-chip, global brands and the agencies that represent them to reach, engage, and validate (R.E.V.) streaming audiences. Sabio consists of a proprietary ad-serving technology platform, App Science™ — a non-cookie-based SaaS analytics and insights platform with AI natural language capabilities — and Creator TV^®, the first creator-led streaming network and content studio. For more information, visit sabioctv.com.

Media Contact

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Investor Relations

Sajid Premji, Chief Financial Officer, [email protected], 1.844.974.2662

SOURCE Sabio Inc.