CRED Launches with $15M to Transform Predictive Intelligence for Businesses

CRED blends business systems, predictive intelligence, and real-world signals to generate contextual insights that drive revenue and operational efficiency.

SAN FRANCISCO, June 30, 2025 /PRNewswire/ -- CRED, the AI-powered predictive intelligence platform, today announced it has raised a $15 million seed round led by defy.vc with participation from HOF Capital, Alumni Ventures, LDV Partners, Streamlined Ventures, SilverCircle Ventures, Octopus Ventures, BAM Ventures, Gaingels, alongside the leader of one of the largest PE firms. The company exits stealth with a bold mission: to give every business the predictive advantage once reserved for hedge funds, and turning fragmented systems and signals into intelligent actions, at scale.

CRED transforms how companies harness their data, unifying internal systems with real-time market signals and predictive AI models to deliver intelligent, ranked recommendations & actions tailored to each use case. CRED tells organizations what to do, when to act, and why it matters, turning fragmented data into ranked, contextual insights and automated actions across the tools organizations already use.

Why Now: A Tipping Point for Predictive Intelligence
For years, only hedge funds could afford to build and act on predictive models at scale. Today, that edge is becoming mainstream. Exploding datasets, cheaper compute, and rapid advances in LLMs are making real-time predictions accessible to every enterprise, not just the elite few.

How CRED Works: The Intelligence Layer for Predictive Growth
CRED connects your internal systems with real-time external signals to power smarter execution at scale. The platform turns raw inputs into ranked, contextual insights that help teams focus on what matters most.

• Enrichment & Reporting: Gain full visibility into your data ecosystem by connecting CRM, MAP, and other go-to-market systems. CRED audits data quality in real-time, identifying missing fields, outdated records, and inconsistencies across the entire stack. With access to over 200M+ companies and 900M+ contacts, it enriches records with live market signals like funding events, digital ad spend, hiring trends, and executive moves. This unified layer of enrichment and reporting surfaces insights across macro trends, internal operational efficiency, and the competitive landscape, giving teams the context they need to drive more intelligent execution.
  
  
• Intelligent Scoring & Prioritization: Customizable scoring models assess ideal customer profile fit, propensity to churn, and upsell potential to surface high-impact opportunities on an ongoing basis. Real-time alerts notify GTM teams when prospects exhibit buying signals, while synthetic data modeling generates lookalike accounts based on historical wins for more effective targeting.
  
  
• Smart Action & Execution: CRED empowers GTM teams to take immediate, intelligent action on enriched data and predictive insights. The platform connects to your existing systems—and includes a built-in outreach tool—so teams can email prospects directly, trigger follow-ups, and launch campaigns without needing to switch tools. CRED automatically builds dynamic account lists, delivers real-time alerts when high-fit accounts show intent, and prioritizes them for engagement. From assigning leads to automating outbound workflows, CRED helps teams move faster, engage smarter, and capitalize on every opportunity.

CRED transforms fragmented data into action-ready intelligence, helping go-to-market teams move faster, prioritize better, and drive revenue with precision.

"We're in the age of AI where contextual data can now lead to profound business outcomes," said Jon Carr-Harris, Founder and CEO of CRED. "Just like in science fiction, we can finally start to predict the future. We're thrilled to prepare the company for its next chapter of growth and grateful for all the support we've had from Neil Sequeira at Defy and our incredible group of investors and customers."

Carr-Harris, a serial entrepreneur with multiple exits and a decade of leadership in AI products, leads a team focused on removing the overhead of managing complex data infrastructures while unlocking new value. CRED doesn't just analyze existing data—it generates petabytes of proprietary, net-new insights each month, contextualized for every customer. Its predictive intelligence engine has already driven over $100 million in revenue for users in the past year alone, along with over $20 million in cost savings. CRED delivers personalized recommendations for key actions, including real-time scorecards that help sales, marketing, and operations teams identify and prioritize opportunities, optimize spend, and streamline workflows.

"CRED is reimagining enterprise intelligence by combining real-time data, AI, and workflows into a single action-oriented, revenue-driving platform," said Neil Sequeira, Founder and Partner at defy.vc. "We are excited to back an experienced technical founder like Jon with an incredible AI native team that is deep into customer traction and exponential growth by building an AI operating system for the future of all enterprises."

Customer Momentum & Market Expansion
While in stealth mode, CRED quietly signed 25 large enterprise customers, including major organizations such as the Golden State Warriors, UTA, and the PGA, saving companies over 10,000 hours of manual data entry per month and driving double-digit revenue growth month over month. CRED will use the funding to scale operations beyond its first vertical in Sports & Entertainment into additional enterprise sectors.

Growth, Hiring & What's Next
CRED will invest in product development, data models, and expand its go-to-market team. The company has recently opened a new office in San Francisco and is actively hiring across data, sales, engineering, product, and customer success teams.

As AI and large language models (LLMs) capabilities evolve, so does the demand for context-rich intelligence. CRED is uniquely positioned to meet that demand, bridging the gap between signal and strategy, insight and execution.

To learn more, visit credplatform.com.

About CRED
CRED provides predictive intelligence software that enables enterprises to make data-driven decisions by integrating internal business systems with real-time external market signals. Our platform combines real-time data on over 200 million companies with predictive models to help businesses identify which prospects are likely to convert, which customers are at risk of churning, and when competitors are vulnerable.

About defy.vc
Founded in 2016, defy.vc is a Silicon Valley based early stage venture capital firm. Defy was founded to invest in entrepreneurs and companies looking to solve complex problems. Defy's focus is to help early stage companies mature and scale into companies ready for growth capital. The firm's team has more than 50 years of venture experience, successful operating backgrounds, and actively helps successful entrepreneurs grow companies from inception through exit. Connect with defy at https://defy.vc/ and @defyvc.

SOURCE CRED