Credit One Bank Debuts 'For What's Ahead' Brand Platform with National Advertising Campaign

Having the credit and rewards for the little moments today can lead to even bigger moments tomorrow.

LAS VEGAS, March 31, 2025 /PRNewswire/ -- Credit One Bank, a leader in the U.S. credit card industry, today launched a new brand platform and integrated marketing campaign focused on its ability to empower people as they move forward along their financial journey. Under the banner "For What's Ahead," the new campaign reinforces Credit One Bank's belief that having the credit and rewards for the little moments today can lead to even bigger moments tomorrow.

"We are proud to be a source of financial momentum for our cardmembers, no matter where they are on their credit journey," said Amber Greenwalt, Senior Vice President of Brand and Advertising at Credit One Bank. "Very few people achieve a perfect credit score. Credit One Bank believes that life is about progress, not perfection. We provide access to pre-approvals, credit, benefits, and rewards regardless of where someone falls on the credit spectrum."

Credit One Bank's new platform is built on a shared value between the Bank and its cardmembers: the desire to keep growing. The campaign will run across multiple platforms including broadcast and social media. It launches with a TV spot, airing March 31, highlighting a father and daughter's journey from attending the daughter's first hockey game together to her playing hockey with her dad cheering from the stands. The ad's narrator says, "At Credit One Bank, we believe that the little moments today lead to even bigger ones tomorrow." The second spot, which airs April 7, follows a young couple from a first date to the big moment of meeting the parents.

The multi-channel campaign was concepted and developed by Deutsch, a data-inspired, culturally-shaped creative studio based in Los Angeles, California.

The campaign showcases two of the Bank's most popular cards: the Platinum X5 Visa Signature card and the Credit One Bank Wander American Express card. The Platinum X5 Visa Signature card is designed for consumers with average to excellent credit who want to maximize their rewards earnings. It offers cash back rewards on every purchase and premium rewards on everyday purchases like gas, groceries, cable and mobile phone services.*

The Credit One Bank Wander Amex is designed for consumers with average to excellent credit who want to maximize their travel rewards earnings. It gives points on every purchase, with premium reward opportunities on travel-related expenses like hotels, car rentals, flights, gas and dining.*

*Terms apply.

To view one of the ads, click here.

For more information on Credit One Bank, please visit CreditOneBank.com. For more on Deutsch, please visit Deutsch.com.

About Credit One Bank:
Credit One Bank is a financial services company and one of the fastest-growing credit card issuers in the U.S. Founded in 1984 and headquartered in Las Vegas, Credit One Bank offers a full spectrum of credit card products including cash back and points-based cards as well as high-yield certificate of deposit and savings accounts. Credit One Bank is also an official partner of the Las Vegas Raiders and the Official Credit Card of NASCAR, the Vegas Golden Knights, and Best Friends Animal Society. Learn more at CreditOneBank.com, in our Newsroom, or on social media (@CreditOneBank) on Facebook, Instagram, YouTube and LinkedIn.

Credit One Bank Contact Information
Terri Maruca | Gage Morgan
Kirvin Doak Communications
[email protected]
702.737.3100

SOURCE Credit One Bank