Creme of Nature® Expands Its Argan Oil From Morocco Line With Perfect Edges Hair Gel for Perfect Hold, Strength and Shining Moments

JACKSONVILLE, Fla., March 21, 2012 /PRNewswire/ -- Women looking to tame the edges of their relaxed or natural hair, achieve that perfectly-polished ponytail or create that attention-getting, high-impact pixie style need look no further: Creme of Nature®, a longstanding, leading ethnic hair care brand, is launching Perfect Edges™ with Argan Oil from Morocco, an Exotic Shine-infusing, edge control hair gel that also strengthens hair. The nutrient-rich styling product -- the company's latest addition to the Argan Oil line -- works for all hair types, whether relaxed or natural, and infuses hydration and Exotic Shine without leaving sticky residue. Perfect Edges, which retails for $4.99, arrives at mass retailers and in beauty supply stores this spring.

"Perfect Edges was developed for women who are looking to achieve their very own shining moments by creating today's sleek, eye-catching sculpted styles," said Teneya Gholston, marketing manager at Creme of Nature. "Whether she wants to achieve a dramatic up-do for a night out or rock a sleek ponytail for a carefree getaway, it's the perfect accessory for those special times when she wants to effortlessly turn heads."

Infused with the healing and moisturizing properties of shine-intense Argan Oil from Morocco, the smoothing hair gel gives edges a non-flaking hold while strengthening hair. Argan Oil from Morocco, also known as "liquid gold", is a precious and rare oil that provides radiance, nourishment and intense hydration to the hair. Previously, Argan Oil was only accessible to professional stylists and at a premium price, but Creme of Nature is one of the first brands to make the benefits available to consumers at an affordable retail price point.

Creme of Nature Perfect Edges with Argan Oil from Morocco is the newest offering in the Creme of Nature Argan Oil line, which features a complete line of hair care and styling products including the Essence award-winning Gloss & Shine Polisher, the Ebony award-winning Strength & Shine Leave-In Conditioner, the sulfate-free Moisture & Shine Shampoo and the nutrient rich Argan Oil Treatment. The complete line includes products that give Exotic Shine, nourishment and protection.

"For women who are looking for a great way to maintain their modern styles between salon visits, Perfect Edges provides a triple advantage," said Mandrill Hardge, Atlanta-based professional stylist. "Edges are the most delicate part of the hair strand due to the rigors of styling, and it's an added bonus to know that you're getting styling, strengthening power and incredible shine with Argan Oil from Morocco -- all in one jar."

For more than three decades, Creme of Nature has offered a variety of great products to help women achieve and maintain gorgeous, healthy hair. For more information about Creme of Nature, please visit www.cremeofnature.com, or follow the brand on Twitter (@cremeofnature), Facebook (facebook.com/cremeofnature) or via the blog (cremeofnature.typepad.com/blog/).

About the Colomer USA Multicultural Group

Colomer USA is the manufacturer of Creme of Nature®, Fabu-Laxer®, Lottabody®, Revlon Realistic® and Ginseng Miracle®. In addition to Colomer's headquarters in Spain, the global corporation has facilities in the U.S., Italy, South Africa, Mexico and Ireland. The Colomer USA Multicultural Group is headquartered in Jacksonville, Florida. For more information on Colomer USA's family of products, visit www.thecolomergroup.com.

MEDIA CONTACT:
Anuradha Koli
GolinHarris for Creme of Nature
972-341-2578
[email protected]

SOURCE Creme of Nature