Creme of Nature's New Empowerment Campaign, #byNature, to Encourage Women Everywhere to Own Their Natural Beauty

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Oct 05, 2016, 08:30 ET

JACKSONVILLE, Fla., Oct. 5, 2016 /PRNewswire/ -- Top hair care company Creme of Nature is launching an innovative campaign, entitled #byNature, to celebrate the beauty of women of color and promote pride and dignity among women everywhere. Whether you are confident, sexy, fierce or daring, this campaign encourages women to be themselves and to define and promote what it means to be beautiful on their own terms. The campaign will kick off with the launch of the personalized #byNature selfie generator at cremeofnature.com/bynature. Fans can make their personalized #byNature images online at cremeofnature.com/bynature.

Creme of Nature's new empowerment campaign, #byNature, encourages women everywhere to own their natural beauty. Fans can make their personalized #byNature images online at cremeofnature.com/bynature.

"We are thrilled to launch the #byNature campaign, which reflects the message and values of the Creme of Nature brand – encouraging women to own, build and live by their definition of what it means to be beautiful," stated Teneya Gholston, Creme of Nature Director of Marketing. "For many of us, our hair is a symbol of pride and a way to express ourselves. Hair is an outer extension of our personality and the self-image we want to project to the world. The #byNature movement encourages women to project the very best image of who they are and shows them how Creme of Nature fits into that quest for self-actualization."

Fans of the brand will be able to make their personalized #byNature images online at cremeofnature.com/byNature by uploading their favorite selfie and selecting from a word bank to complete their custom images, then posting directly to their Facebook, Instagram or Twitter accounts. To help spread the message, Creme of Nature will post the campaign images to our brand Facebook, Instagram and Twitter accounts using the special hashtag #byNature and encouraging fans to post their custom #byNature selfie for the chance to win free samples and for contests related to the campaign. Creme of Nature will also give away $100 each week for one lucky #byNature fan.

Creme of Nature is also collaborating with bloggers, stylists and influencers across industries, including Claire Sulmers, editor-in-chief for Fashion Bomb Daily, to reach women and encourage them to highlight their personality and what makes them unique in our #byNature campaign.

In addition to the personalized #byNature selfie images, the brand will also unveil a series of videos featuring everyday women sharing who they are #byNature and their #byNature makeover stories. The brand will also encourage fans to create their own #byNature videos as we highlight that this campaign is about giving voice to all women.

"Creme of Nature is happy to lead the movement to educate and empower women everywhere to embrace their natural beauty inside and out. Whether you're fun and flirty or easy-going and elegant, your look can be achieved #byNature," said Gholston.

Creme of Nature has been inviting women to embrace their natural beauty for more than three decades by creating a wide range of products from styling aids and conditioners to hair color that celebrate her unique beauty. Our products are made with the best ingredients nature has to offer, such as Argan Oil, Shea Butter, Mango and Coconut Oil for every hair texture and length including:

Creme of Nature with Argan Oil from Morocco Pure-Licious™ Co-Wash Cleansing Conditioner is a conditioning cleanser and a great alternative to traditional shampoos that gently removes build-up and refreshes curls while instantly hydrating, conditioning and detangling curls. ($7.99; 12 oz.)

Creme of Nature with Argan Oil from Morocco Pudding Perfection, made with Argan Oil and Argan Butter for Exotic Shine™, this moisture-enriched, curl-enhancing creme is formulated especially to tackle the frizz, shrinkage and dryness of natural coils and curls. ($8.99; 11.5 oz.)

Creme of Nature with Argan Oil from Morocco Argan Buttermilk™ Leave-In Hair Milk is infused with certified natural coconut oil to soften and improve manageability; this nourishing leave-in moisturizer and daily hydrator that deeply conditions all curls, improves manageability and leaves hair feeling soft, silky and frizz-free. ($7.99; 8 oz.)

Creme of Nature with Argan Oil from Morocco Perfect Edges™ a specially formulated hair gel infused with Argan Oil that controls & holds down edges, without flaking, while moisturizing. ($5.29)

Creme of Nature with Argan Oil from Morocco Oil Treatment – a nutrient-rich oil treatment that gives Exotic Shine™ and provides intense conditioning to dry, damaged hair. ($10.99)

Creme of Nature Certified Natural Ingredients Mango & Shea Butter Ultra-Moisturizing Shampoo, infused with certified natural mango, which conditions and protects hair while certified natural shea butter moisturizes and softens this gentle cleanser conditions, while infusing dehydrated hair with moisture. ($4.99; 12 oz.)

Creme of Nature Certified Natural Ingredients Coconut Milk Leave-In Conditioner can be used on damp hair to soften, detangle, and condition hair while protecting against damage. ($4.49; 8.45 oz.)

About Creme of Nature

Trusted for more than 30 years with salon professionals and consumers, Creme of Nature is a leading brand of ethnic hair care products. For more information, visit www.cremeofnature.com or follow the brand on Twitter (@cremeofnature), Facebook (facebook.com/cremeofnature) and Instagram (instagram.com/cremeofnature).