Crest(R) Pro-Health(TM) Supports Team USA at the 2010 Olympic Winter Games

CINCINNATI, Feb. 10 /PRNewswire/ -- With the official start of the Olympic Winter Games days away, Crest, the official toothpaste sponsor of the 2010 U.S. Olympic Team, is excited to know that Crest will be behind some of the winning smiles that the U.S. hopes to see on the podium. World-class athletes are known to stick to detailed training regimens in order to become elite competitors, and when it comes to their health – including their oral health – many don't want to cut any corners.

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That's why Crest Pro-Health, the first and only leading toothpaste to offer sensitivity protection along with comprehensive oral care for all the areas dentists check most, including: cavities, gingivitis, tartar, plaque, fresh breath and whitening, is a great choice for competitors. This level of protection is especially relevant for athletes who train in cold weather and experience distracting teeth sensitivity. Consumers can use Crest Pro-Health at home and brush like champions to achieve their own winning, healthy smiles.

"I spend eight hours a day on and off the ice training with my team, and since using Crest Pro-Health I've noticed a significant difference in the way my mouth looks and feels," says Julie Chu of the U.S. Olympic Women's Ice Hockey Team. "Sensitivity is no longer an issue for me, and I'm happy I don't have to trade off any of the other oral health benefits."

"Crest is a proud partner of Team USA at the 2010 Olympic Winter Games," says Andrea Zahumensky, Assistant Brand Manager, Procter & Gamble. "Crest Pro-Health products offer preventive solutions that can easily be integrated into daily routines, even those as rigorous as Olympians."

As part of the sponsorship, throughout the Olympic Winter Games, Crest will honor the smiles of five U.S. athletes, their families, and their fans as part of the Smile with U.S.! Campaign. Visit www.crestprohealth.com for more information.

About Crest

A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 50 years ago, it is estimated that Crest has helped prevent more than half a billion cavities in the United States. Headquartered in Cincinnati, OH, Crest is owned and distributed by Procter & Gamble.

Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

About the USOC

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games. In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Please visit www.teamusa.org for more information.

SOURCE P&G