NEW YORK, Nov. 14, 2013 /PRNewswire/ -- A crisis can catch any brand off-guard, especially as social media offers the opportunity for missteps to go viral and snowball beyond anything that would be expected. A lot of attention is paid to how companies react and conduct themselves during a crisis; effective communications during this time can minimize reputation-loss and earn back respect, if not completely turn the tide in a brand's favor, while a poor reaction can take months, if not longer, to recover from or live on as an easy target for criticism.
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Having a plan in place before a crisis happens is essential to prevent it from spiraling out of control. Moderated by Tom Layer, Divisional Vice President of CNW Group, Shana Harris, COO of Warchawski, and Gerard Braud, Crisis Communications Expert at Braud Communications, will offer insight on the following topics:
- Planning for crisis incidents and having the right tools in place;
- Engaging in rapid response;
- Putting crisis plans into action; and
- The role of social media in a crisis.
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