CRISPY GREEN LAUNCHES INNOVATIVE NEW SNACK LINE - PIÑA PICANTE!

FAIRFIELD, N.J., Jan. 6, 2022 /PRNewswire/ -- Crispy Green is proud to announce the newest member to its brand family— Piña Picante! Remaining true to the company's core niche of providing produce-based, shelf-stable packaged snacks made with clean, simple ingredients, Piña Picante is a new line of dried pineapple snacks with a flavorful twist.

What is Piña Picante?
Piña Picante starts with premium pineapple from Costa Rica and infused with unique blends of spices before drying. Our first flavor, Chili Lime, is infused with the perfect combination of cayenne peppers and zesty lime with a hint of sea salt. Just like the Crispy Fruit freeze-dried fruit snack line, Piña Picante is a better-for-you snack made with simple clean ingredients and contains NO ADDED SUGAR. Unlike Crispy Fruit however, Piña Picante is air-dried, with a chewy consistency, and every bite delivers distinctive flavorful sensations.

How was Piña Picante Developed?
In the works for over two years, this new line is a labor of love by company Founder and CEO, Angela Liu, who has spent countless hours in her kitchen combining just the right ingredients to produce a truly innovative snack line.

Although running a successful company for over 16 years, developing new products has always been a passion for Ms. Liu. "Pineapple is one of my favorite fruits. Growing up in southern China, I was taught to dip pineapple in salt water before eating it, which would help to reduce the stinging sensation it has on the tongue, also makes the pineapple feel sweeter. The sweet and sour taste of pineapple blends very well with savory flavors." said Ms. Liu. As an avid traveler and food enthusiast, she was inspired by the Latin culture that serves fresh fruits with salt, lime juice and spicy peppers. Although, there are some current dried fruit products in the marketplace that include these flavors, most are coated with seasonings. "I wanted to create a dried fruit product that is fun to eat and offers balanced flavor that permeates throughout each bite for a consistent snacking experience." said Ms. Liu. 

Who is Piña Picante For?
As the name suggested, Piña Picante is not for everyone because of its bold and spicy flavors. The first flavor, Chili Lime, carries quite a bit of "heat". If you like spicy, you will LOVE it! Our internal testing, Chili Lime was a slam-dunk in terms of overall taste. We also surveyed a random group of college students (Gen Z), the feedback was overwhelmingly positive. If you don't care for spicy, don't worry - our next flavor, Ginger Lime, will soon to be released. This flavor does not contain chili and we are confident that it will appeal to those who prefer less heat.

Where can you buy Piña Picante?
Piña Picante Chili Lime is now available to purchase directly on the Crispy Green online store and on Amazon, with the plan to add Ginger Lime in the next few months. You can take advantage of a free shipping offer on orders of 10 bags at $29.99 with promo code: PICANTE21. The product line will be offered to retailers and other online outlets later this year.

The team is extremely optimistic on the success of this product line, as they have all been involved to some level in the tasting process and final product offering. In fact, during the product development phase, samples had to be moved to a secure location, as they would mysteriously disappear!  Ms. Liu says "If the Crispy Green team behavior is any indication to the success of this product, we definitely have a winner!" We're currently working on a third flavor, and early indications from the team are extremely positive!"

Using Food As A Force For Good™
Crispy Green uses food as a force for good by offering a variety of healthy, clean portable snacks of the highest quality for people who live an active lifestyle and seek brands that align with their values. The company's consumer education website, SmartLifebites, offers practical tips and information on healthy lifestyle topics such as fitness, nutrition, family, travel, as well as providing solutions to minimize food waste and help fight hunger. 

About Crispy Green, Inc.
People are seeking healthy, tasty snacks to fuel their active lifestyle. Crispy Green provides 100% pure fruit as a grab-n-go snack that satisfies without sacrificing taste, while adding more fruit to their diet.

Founded in 2004 and headquartered in Fairfield, NJ, Crispy Green, Inc. is the number one freeze-dried fruit snack in the U.S., according to the latest SPINS research, ending 7/11/21. The company's category-leading Crispy Fruit line of 100% pure, freeze-dried fruit is made from only the finest, non-GMO fruits available with no sugar added (*not a reduced calorie food).

Crispy Fruit can be found in many major grocery retailers nationwide as well as online at www.shop.crispygreen.com, Amazon and ship.Kroger.com. For more information, visit www.CrispyGreen.com or its sister lifestyle site, www.SmartLifeBites.com. For news updates and special offers, you can also follow Crispy Green on Facebook, Twitter and Instagram.

SOURCE Crispy Green

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