Crittercism Joins Adobe Digital Marketing Solutions Partner Program
Partnership provides mobile businesses with a holistic, integrated approach to managing the performance of mobile apps
Mar 10, 2015, 11:00 ET
SAN FRANCISCO, March 10, 2015 /PRNewswire/ -- Crittercism, the leader in mobile App Performance Management (mAPM), today announced it has joined the Adobe Digital Marketing Solutions Partner Program. The companies will integrate Crittercism's best-in-class app performance management solution with Adobe Analytics to deliver high-performing apps. Crittercism and Adobe customers will now be able to gain insight into the many factors that affect the performance of mission-critical apps to ensure mobile business growth.
"With so many organizations going mobile, it is becoming imperative to understand how app performance affects the health of the business," said Lars Kamp, vice president of business development at Crittercism. "We're excited about the mutual value-add this integration with Adobe will give customers seeking full visibility into how their apps are performing."
Adobe Analytics give enterprises insights into mobile app engagements, such as how frequently users launch an app, what paths they take through the app and what link led to the user downloading the app. By integrating Adobe Analytics with Crittercism's mAPM solution, organizations can now understand the granular details of errors and transactions within their apps with much deeper visibility. The result is increased transparency into mobile app performance, empowering businesses to provide the best possible user experience.
"Our clients need deep customer insight and actionable information to create innovative mobile experiences," said Ty Rollin, chief technology officer at Mobiquity. "We partner with Crittercism to create engaging apps for our clients because they provide rich insight into in-app behavior using tools like Adobe Analytics. Combining the power of Crittercism and Adobe Analytics completes the analytics cycle and creates a powerful app experience."
"Mobile businesses today are often blind to the many errors and performance issues that affect apps in the wild," said Matt Asay, vice president, mobile strategy at Adobe. "This is precisely why we've chosen to partner with Crittercism: to provide our customers with valuable insights into the myriad factors that affect business-critical workflows in mobile apps."
About Crittercism
Crittercism provides the world's leading mobile application performance management (mAPM) solution and enables enterprises to accelerate their mobile business. The company's solution monitors every aspect of mobile app performance and provides a real-time global view of app and transaction metrics across iOS, Android, Windows Phone 8, Hybrid and HTML5 apps. The company's investors include Google Ventures, Scale Venture Partners, Opus Capital, Shasta Ventures, InterWest Partners and Accenture. Learn more at http://www.crittercism.com.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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