Crowdsourcing Social Innovation and Sustainability Challenges

NEW YORK, Feb. 17 /PRNewswire/ -- Justmeans.com today announced the launch of a new release of its Challenge software for running sustainability, social innovation, and philanthropic challenges simultaneously on Justmeans, Facebook, and Twitter.

Over the past year, an increasing number of corporate innovation, philanthropy, and sustainability departments have turned to online competitions as a method of finding unique solutions to significant problems and challenges.  By using social media and collaborative technology to execute existing programs, progressive companies are broadening the profile and reach of their innovation, philanthropic, and sustainability programs.  Moreover, running challenges results in an increased opportunity for engaging employees and extended communities.

In the seven months since the first version release, over one hundred companies have used the Challenge software to run grantmaking and awards programs, crowdsource innovation design, and uncover new ways of doing business.  Companies including Green Mountain Coffee Roaster, Liquidnet, the Financial Times, and the U.S. Chamber of Commerce are now using Justmeans' software and community to uncover new ideas.

Adding value to the software is the 150,000+ members of the Justmeans.com community.  These creative thinkers, engineers, inventors, designer, entrepreneurs, scientists and business people join the Justmeans community to discuss and solve some of the world's toughest social and environmental challenges.

Some of the new functionality in the technology release includes:

• Facebook Integration: Full integration with Facebook and Twitter allows for leveraging Newsfeeds for viral campaigns
• Photos, Videos, and Podcasts: Beyond text entry forms, companies can create video, photo, and podcast challenges
• Online Judging: The platform provides for online judging and rating of applications
• Custom Design:  For companies and organizations that need to manage and extend their brand

Green Mountain Coffee Roaster's VP of Corporate Social Responsibility summed up the experience: "Our experience with the Justmeans team wildly exceed our expectation with respect to building and effectively communicating with social networks interested in our social and environmental responsibility initiatives."

Due to the rapid growth of the field, Justmeans will also host a full day conference on Social Media and Stakeholder Engagement on March 19th in London.

To learn more about crowdsourcing sustainability, social innovation, and philanthropy challenges, please contact:

North America:  Deb Berman, [email protected] ,+1 917-326-8944

Europe:  Martin Smith, [email protected], +44 (0) 203 238 2121

About Justmeans

Justmeans helps companies engage with people on issues of social responsibility using our simple technology tools.  Companies are able to reach over 150,000+ creative thinkers, engineers, inventors, designer, entrepreneurs, scientist and business people that join the Justmeans community to discuss and solve some of the world's toughest social and environmental challenges along with millions of the right people on Facebook and Twitter.

SOURCE Justmeans