Crown & Caliber Partners with Bremont To Offer Watch Industry's First Ever Trade-In Program

ATLANTA and LONDON, April 26, 2017 /PRNewswire/ -- Crown & Caliber and the Bremont Watch Company have partnered to offer consumers the first ever watch trade-in program offered by a watch manufacturer. Similar trade-in programs have proven successful in the auto industry for years, and both Bremont and Crown & Caliber decided it was time to offer such a program to watch owners. The program launches on May 1^st, 2017 and will run through to the end of the month.

Hamilton Powell, CEO/Founder of Crown & Caliber, stated, "Like Bremont, we built our brand based on the needs of the customer. The launch of this trade-in program is a direct response to what customers have been telling us for years – that they want an easy way to trade-in their watches. As big advocates of the Bremont brand, we believe every watch owner should have the ability to own a Bremont, and this program makes that possible."

Individuals interested in selling or trading in their watch simply go to www.CrownAndCaliber.com/BremontTrade where they are prompted to enter the details of the watch they wish to sell or trade. A Crown & Caliber associate will contact the seller with two options: (i) a cash option, and (ii) a store credit at the Bremont boutique in New York. The store credit will be 20% higher than the cash offer, encouraging the seller to trade in their watch for a brand new Bremont watch.

Through this program, Crown & Caliber will accept watches from over 120 different brands. Bremont owners also have the option of trading-in their current Bremont for a new one. Says Powell, "Bremont has become such a popular brand in a very short period of time. As a result, its watches tend to hold their value extraordinarily well in the pre-owned market. In particular, limited edition Bremont watches are often some of the most appreciative watches we see at Crown & Caliber making them great investment pieces."

Giles English, Co-Founder of Bremont, says, "This programme now allows anyone with a watch the ability to own a Bremont. We chose Crown & Caliber to administer this New York programme given their sophisticated database which allows them to properly value pre-owned watches from over 120 different brands. They have created a customer experience defined by a high level of trust, simplicity and satisfaction. Furthermore, Crown & Caliber's brand is known for its white-glove service – resulting in a customer experience just like Bremont's which was important to us."

Individuals who which to participate in the Bremont trade-in program must submit their quote request between: May 1-31, 2017.

About Crown & Caliber

Crown & Caliber was founded in 2013 as an exclusively online marketplace for pre-owned luxury watches. The company is dedicated to its reputation as the most trusted e-retailer of pre-owned luxury timepieces—taking the fear and skepticism out the watch buying & selling process. The 35-person team, based in Atlanta, is passionate about watches and the stories they tell about people, culture, craftsmanship, and technology. Crown & Caliber offers the ultimate in customer service and industry expertise. For more information, visit: www.CrownAndCaliber.com or call (888) 715-9118.

About Bremont

Bremont is an award-winning British luxury watch brand, manufacturing mechanical watches in Henley-on-Thames, England. Co-founded by brothers Nick & Giles English in 2002, Bremont has made a substantial impact on the watch industry in a very short period of time. The brand remains true to its original principles of: aviation and military, British engineering and adventure. As well as manufacturing watches for some of the most exclusive military squadrons around the world, Bremont continues to play an influential role in revitalising the British watch industry, the birthplace of numerous timekeeping innovations still used today. The brand is now in the top handful of chronometer producers in the world. For more information, visit: www.bremont.com

For further press information, images or to arrange interviews please contact Natalie Keigher: e [email protected] | t +44 0845 0960 690 or Kristen Ingraham, Buffalo.Agency for Crown & Caliber: e [email protected] | t 703 761 1444

SOURCE Crown & Caliber