NEW YORK, June 13, 2012 /PRNewswire/ -- In an effort to help party goers better plan their evenings and get home safely, Crown Royal has announced a new program that will see thousands of pre-paid taxi voucher cards distributed to consumers at select The Crown Life events across the country. Partnering with actor and entertainment personality Terrence J, Crown Royal will hand out free pre-paid cards to legal drinking-age consumers at upcoming The Crown Life events.
Cards will be pre-loaded to a value of $20 and can be used for a safe ride home with any taxi or car company that accepts credit cards. Terrence J, who consistently advocates responsible drinking with his fans and in the media, will be on hand distributing the pre-paid cards at many of The Crown Life events.
"Being a part of The Crown Life has been an incredible experience and we have certainly blown the roof off of some places along the way," says Terrence J. "But with that comes a responsibility that I take very personally. Doing what I can to make sure people make the right decisions at the end of the night is a big part of my role Within The Crown Life."
The Crown Life is a campaign that celebrates doing your thing your way, and commemorating the special moments in life that reflect all that you've put in. The Crown Life encourages people to recognize the good times in their lives - big or small - and to take the time to revel in them, responsibly.
"Responsible drinking is something we take very seriously," says Roderick Blaylock, Crown Royal Senior Brand Manager. "Part of being responsible is drinking in moderation and making sure you have a ride home after a night out. We feel that this program helps put the responsible drinking message into action, and encourages Crown Royal Black drinkers to make a plan and get home safely."
Fans are encouraged to follow @TheCrownLife and @TerrenceJ on Twitter to find out in which city The Crown Life Safe Rides program will be taking place.
About Terrence J
Terrence 'J' Jenkins is an actor, philanthropist, CEO of a full service entertainment-consulting firm, appropriately titled Jenkins Entertainment Group, and the host and producer of the longest-running music countdown show in history, "106 & PARK." Terrence J is well on his way to becoming the next leading multimedia brand and is clear that his passion is about making history.
Terrence J's determination has led him to multi-million dollar endorsement deals with Sean John, Rockport and Coogi Footwear and has opened doors to Hollywood. Terrence J recently appeared in Sony Picture's "Think Like A Man," which spent two weeks at #1 at the box office and has grossed nearly $90 million to date, and "Sparkle," a film directed by Salim Akil set for release in Summer 2012 by TriStar Pictures.
Terrence J has previously appeared in a number of films including "Burlesque" starring Cher and Christina Aguilera, "Stomp the Yard 2," and "The Heart Specialist." He was also a member of BET's hit series "The Game" and E! Network's "Kourtney and Khloe Take Miami."
About Crown Royal
Crown Royal® blended Canadian whisky is the number one selling Canadian whisky brand in the US by value and has a tradition as long and distinctive as its taste. Specially blended to commemorate a grand tour of Canada made by King George VI and Queen Elizabeth of Great Britain in 1939, Crown Royal Canadian whisky's smooth, elegant style reflects its aristocratic origins and is considered the epitome of Canadian whisky. For more information visit www.crownroyal.com.
Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, JεB, Windsor, Buchanan's and Bushmills whiskies, Smirnoff, Cîroc and Ketel One vodkas, Baileys, Captain Morgan, Jose Cuervo, Tanqueray and Guinness.
Diageo is a global company, with its products sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about
Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.
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