Crunch Duluth Kicks Off One-Day Cyber Sale, marks 15th Atlanta-area location for Top Crunch Fitness Franchisee

DULUTH, Ga., Sept. 4, 2025 /PRNewswire/ -- CR Fitness Holdings, the nation's fastest-growing and leading franchisee of Crunch Fitness, is excited to announce a special one-day cyber sale for their upcoming location, Crunch Duluth, GA. This $5 million state-of-the-art, brand new 30,000-square-foot fitness center will be replacing the old Sprouts in Sugarloaf Marketplace - located at 2220 Peachtree Industrial Blvd, Duluth, GA 30097.

On Saturday, September 6th, go to CrunchDuluth.com for exclusive online-only membership deals. For one day only, memberships start at just $9.99 per month with $0 enrollment fees, plus savings of up to $60 annually. The first 500 members to join will receive exciting perks, including a free t-shirt, discounts on personal and small group training, and more! Crunch Duluth will also be hosting an in-person Cyber Sale Party from 11:00 a.m. to 2:00 p.m. that same day. The event will feature food, fitness, and fun for all attendees!

Crunch Duluth is a brand-new 3.0 location with a modern design that will provide a complete, upscale fitness experience with a focus on quality service. The center features top-of-the-line cardio and strength equipment including: Olympic squat racks, a group fitness studio, hot studio for yoga and Pilates, boxing classes, performance turf, dry saunas, HydroMassage®, tanning, Infrared Sauna, the innovative HIITZone™ and more! Whether you're a beginner or a seasoned athlete, Crunch Duluth accommodates a variety of fitness goals in a motivating, engaging and welcoming environment for the entire community.

"Opening in Duluth marks another strong step in our growth across the state of Georgia and the now 15 clubs we operate in the Atlanta metropolitan area," said Tony Scrimale, CEO of CR Fitness Holdings. "We're here to deliver a top-notch Crunch Fitness experience that's high-value and makes fitness fun. With a wide range of world-class equipment, amenities and services all in one fitness center, there is sure to be something for everyone in the entire Duluth community."

CR Fitness Holdings, LLC, led by industry veterans Vince Julien, Geoff Dyer, Tony Scrimale, and Jeff Dotson, now operates 86 Crunch Fitness locations across Florida, Texas, Georgia, North Carolina, and Tennessee - with plans to expand into Arizona.

About CR Fitness Holdings, LLC
CR Fitness Holdings, LLC is the leading franchisee of Crunch Fitness, and led by a management team with over 150 years of combined experience in the fitness industry. CR Fitness is on track to operate 100 locations nationwide by 2026. The company's expansion across the U.S. reflects its commitment to providing accessible fitness experiences that combine high-quality equipment, a fun atmosphere, and exceptional value.

About Crunch Fitness
Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves three million members with over 500 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Portugal, Puerto Rico, Spain, and India. Crunch is rapidly expanding across the U.S. and around the globe.

For Media Inquiries:
Rich Merrill
[email protected]
SVP, Marketing
CR Fitness

SOURCE CR Fitness Holdings, LLC.