Crunch Fitness Franchisee announces Crunch Bearden Opening

KNOXVILLE, Tenn., Sept. 18, 2026 /PRNewswire/ -- Blue Ridge Fitness Holdings LLC, a subsidiary of CR Fitness Holdings, today announced the opening of Crunch Bearden, its second location in Tennessee, on Saturday, September 19th. Located at 4581 Kingston Pike, Knoxville, TN 37919, this brand-new, 46,819 square-foot state-of-the-art fitness center represents a $5 million investment in the community and brings Crunch's latest 3.0 club experience to the Knoxville area. 

Crunch Bearden features Crunch Fitness's latest 3.0 club design, delivering top-quality cardio and strength training equipment alongside a variety of premium fitness and recovery amenities. The club will include a Hot Studio, Ride Studio, dedicated Abs & Glutes Room, functional training areas, HydroMassage®, tanning, full-service locker rooms, and more, creating a dynamic, inclusive environment designed for all fitness levels.

The club will begin welcoming members during a soft opening on Saturday, September 19th, at 5 a.m. The grand opening celebration will take place on Monday, September 28^th, all day 9a-8p and will feature group fitness full schedule start, personal training specials, local vendors, and giveaways.

"Crunch Bearden is an exciting addition to the Knoxville community, bringing a premium fitness experience at an affordable price," said Tony Scrimale, CEO of CR Fitness Holdings. "We're excited to welcome the Knoxville community into this new club and introduce them to the Crunch experience."

The new club opening is expected to create more than 70 local jobs across personal training, group fitness, sales, operations, member services, and club leadership.

Prospective members can visit CrunchBearden.com to learn more about membership options and grand opening offers. Memberships start at $9.99/month.

About Blue Ridge Fitness Holdings, LLC

Blue Ridge Fitness Holdings, a subsidiary of CR Fitness Holdings, currently operates 21 Crunch gyms across Georgia, North Carolina and Tennessee and is on track to operate nearly 25 total by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members across 98 Crunch Fitness locations.

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SOURCE CR Fitness Holdings, LLC.