Crunch Franchise Brings Fourth State-of-the-Art Crunch 3.0 Gym to Las Vegas

Crunch Tropicana Will Become Fit Fusion's Largest Club to Date, Bringing 50,000 Square Feet of Crunch's Latest Fitness and Recovery Concepts to the Las Vegas Market

LAS VEGAS, Oct. 13, 2026 /PRNewswire/ -- Crunch Fitness today announced the upcoming opening of Crunch Tropicana, in Las Vegas, Nevada. The new club will continue Fit Fusion's expansion across Las Vegas and become its largest club to date. The $5 million, 50,000-square-foot state-of-the-art fitness facility will begin presales in Winter 2026, with an opening in Spring 2027. Operated by Crunch Fitness franchisee Fit Fusion, Crunch Tropicana will be located at 3185 E. Tropicana Ave at Tropicana Centre, approximately four miles east of the Las Vegas Strip.

Crunch Tropicana will debut the new Crunch 3.0 design, combining modern aesthetics with enhanced functionality to deliver an upgraded fitness experience, and will feature its own "strip" of Crunch's latest boutique-style fitness concepts, including Crunch Reform Pilates™, the Hot Studio®, Ride Studio®, HIITZone™, and Relax & Recover®.

Crunch Tropicana will feature the newest dedicated Crunch Reform Pilates™ Studio bringing one of the fitness industry's fastest-growing boutique modalities into an accessible, full-service gym environment without the premium price tag. Classes will combine hands-on, instructor-led coaching with integrated virtual guidance to deliver a modern reformer Pilates experience for today's gym-goer.

Fusing fitness with entertainment to make serious exercise more fun, Crunch Tropicana will offer:

• Crunch Reform Pilates™ studio, included with a Peak Results Membership
• Personal training
• Dedicated group fitness studio
• 10 Olympic lifting platforms
• Power half-hour circuit training
• Hot Studio®
• Ride cycling classes
• Advanced HIIT classes
• TRX®
• Functional HIITZone™ training area with indoor turf
• Stretching zone
• Relax & Recover® - tanning, HydroMassage® beds, red light therapy, cryotherapy, and a sauna
• Kids Crunch babysitting

Once Crunch Tropicana opens, it will be Fit Fusion's fourth club in the Las Vegas Valley, 13th in the West, and 28th nationwide.

"We are thrilled to bring our fourth Crunch Fitness location to the Las Vegas market. The Crunch experience is a natural fit for the city's high-energy, active lifestyle and the strong residential communities surrounding Tropicana Centre. We're excited to offer boutique-quality fitness without the boutique price, with memberships starting at $9.99 per month and options for a wide range of fitness goals and budgets. Crunch Tropicana will give the community a place to challenge themselves, connect and feel stronger together," said Mike Goodsell, Chief Strategy & Development Officer of Fit Fusion.

Crunch Tropicana will be offering an exclusive limited-time promotion for its founding members. The first 500 members will join for only $1 and receive their first month free, along with a limited-edition founding member t-shirt and free Crunch swag. Prospective members can also enter to win one of 10 free one-year memberships by visiting this link.

Crunch Tropicana is also expanding its team within the Las Vegas community and is looking for general managers, member service representatives, group fitness instructors and personal trainers who are eager to help their community experience fitness, wellness, relaxation, and recovery. Crunch believes in not only being the best place to work out but also the best place to work. Interested applicants can apply today by visiting Fit Fusion's website.

Crunch was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500®, up from #32 last year in the world's most comprehensive franchise ranking. The brand has appeared on the list for 13 consecutive years and was inducted into the 2026 Hall of Fame and Consecutive Ranking Club. Crunch was also recognized on the annual Inc. 5000 list of America's fastest-growing companies for the second consecutive year, moving up 720 spots from its 2025 ranking. It continues to expand nationwide and push the bar with innovative offerings for its members.

About Fit Fusion:

Fit Fusion, LLC, is a rapidly scaling Crunch Fitness franchisee group founded in 2024, built by leaders with expertise in real estate, multi-unit operating, fitness and Crunch's legacy brand. Different by design, Fit Fusion pairs disciplined execution with a relentless focus on operational excellence and member outcomes. They scale through a proven growth engine of ground-up builds, acquisitions, and conversions anchored by a community-first approach. The company is on track to operate 30 clubs across the United States by 2026, with locations in major markets including Chicago, Denver, Las Vegas, Cleveland, and is expanding into additional regions. For more information visit FitFusionTeam.com

About Crunch:

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 4 million members with over 585 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, India, Mexico, New Zealand, and Puerto Rico. Crunch is rapidly expanding across the U.S. and around the globe.

SOURCE Crunch Fitness