Crunch Franchise Brings Premier Fitness Destinations to Greater Dallas-Fort Worth Area

Crunch Benbrook and Crunch Burleson will feature the innovative Crunch 3.0 design for an elevated gym-goer experience

FORT WORTH, Texas, Sept. 3, 2026 /PRNewswire/ -- Crunch Fitness today announced the upcoming openings of Crunch Benbrook and Crunch Burleson in the Dallas-Fort Worth area. The brand new $12 million, 27,000-40,000-square-foot state-of-the-art fitness facilities will open doors soon, with pre-sale now underway. Operated by Crunch Fitness franchisee Southwest Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings, Crunch Benbrook will be located at 8518 Benbrook Boulevard, and Crunch Burleson will be located at 1551 Greenridge Drive, creating a new fitness offering for residents of the greater Dallas-Fort Worth area.

Both clubs will feature the new Crunch 3.0 design, combining modern aesthetics, expanded training spaces, and enhanced functionality with some of Crunch's newest fitness offerings. Crunch Burleson will feature a dedicated Abs & Glutes Studio for members looking for more targeted, results-driven programming.

The Abs & Glutes Studio at Crunch Burleson provides a dedicated space for core and lower-body training, featuring specialized equipment and accessories to improve workout flow and give members a focused environment for targeted training.

Fusing fitness with entertainment to make serious exercise fun, Crunch Benbrook and Crunch Burleson will offer:

• Power half-hour circuit training
• Personal training
• Dedicated group fitness studio
• Olympic lifting platforms
• Hot Studio
• Ride cycling classes
• Abs & Glutes Room/Studio
• Advanced HIIT classes
• TRX®
• Functional HIITZone™ training area with indoor turf
• Stretching Zone
• Tanning
• Relax & Recover® — Infrared Sauna, Human Touch Massage Chairs, CryoLounge, and HydroMassage® beds
• Full-service locker rooms with a dry sauna

Southwest Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings, is projected to be operating nearly 20 Crunch clubs in the state of Texas, along with five in Arizona, by the time Crunch Benbrook and Crunch Burleson open. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchisee that serves over one million members and is on pace to operate 110 Crunch locations nationwide across Florida, Georgia, Texas, North Carolina, Arizona, and Tennessee by the end of 2026. Backed by major investment firms North Castle Partners and Sixth Street, Southwest Fitness Holdings is continuing its expansion across Texas and Arizona, with additional locations planned in the near future.

"Expanding our Texas footprint into the cities of Benbrook and Burleson is a huge milestone for our Southwest Franchise Division. We are committed to providing a premium fitness experience to the Dallas-Fort Worth community at an affordable price," said Tony Scrimale, CEO of CR Fitness Holdings.

Prospective members can visit CrunchBenbrook.com or CrunchBurleson.com for more information about memberships and to reserve their rate. Both locations are offering discounted memberships beginning at $9.99 per month, with $0 enrollment fees and additional savings on select membership options. The first 500 founding members will receive a free t-shirt, exclusive discounts on small group and personal training, and more.

This new club opening will bring over 70 career opportunities to the Benbrook area across Personal Training, Group Fitness, Sales, Operations, and more. Interested applicants can learn more at www.Crunch.com.

Crunch was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500®, up from #32 last year in the world's most comprehensive franchise ranking. The brand has appeared on the list for 13 consecutive years and was inducted into the 2026 Hall of Fame and Consecutive Ranking Club. Crunch was also recognized on the annual Inc. 5000 list of America's fastest-growing companies. It continues to expand nationwide and push the bar with innovative offerings for its members.

About Southwest Fitness Holdings, LLC:

Southwest Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings, currently operates 14 Crunch gyms in the Dallas-Fort Worth area, with five more coming soon to Arizona, and is on track to operate nearly 20 total in Texas by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members across 98 Crunch Fitness locations.

About Crunch:

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 4 million members with over 550 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India. Crunch is rapidly expanding across the U.S. and around the globe.

SOURCE Crunch Fitness