Crunch Franchise Expands in Maryville, Tennessee with New Crunch 3.0 Gym

Crunch Maryville will feature the innovative Crunch 3.0 design for an elevated gym-goer experience

MARYVILLE, Tenn., Sept. 2, 2026 /PRNewswire/ -- Crunch Fitness today announced the upcoming opening of Crunch Maryville in Maryville, Tennessee. The $5 million, 35,000-square-foot state-of-the-art fitness facility will open its doors soon, with pre-sale now underway. Operated by Crunch Fitness franchisee Blue Ridge Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings, Crunch Maryville will be located at 197 Foothills Mall, creating a new fitness offering for residents of Maryville.

Crunch Maryville will feature the new Crunch 3.0 design, combining modern aesthetics, expanded training spaces, and enhanced functionality with some of Crunch's newest fitness offerings, including a dedicated Abs & Glutes Room for members looking to target and tone with focused, results-driven programming.

The Abs & Glutes Room provides a dedicated space for core and lower-body training, featuring specialized equipment and accessories to improve workout flow and give members a focused environment for targeted training.

Fusing fitness with entertainment to make serious exercise fun, Crunch Maryville will also offer:

• Power half-hour circuit training
• Personal training
• Dedicated group fitness studio
• Olympic lifting platforms
• Hot Studio
• Abs & Glutes Room
• Advanced HIIT classes
• TRX®
• Functional HIITZone™ training area with indoor turf
• Stretching Zone
• Tanning
• Relax & Recover® — HydroMassage® beds, red light therapy (RedZone), Infrared Sauna, PolarWave, Human Touch Massage Chairs, and CryoLounge
• Full-service locker rooms with a dry sauna

Blue Ridge Fitness Holdings, LLC, a subsidiary of CR Fitness Holdings, currently operates 21 Crunch gyms across Georgia, North Carolina, and Tennessee, and is projected to operate nearly 25 locations across those three states, including three in Tennessee, by the time Crunch Maryville opens. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchisee that serves over one million members and is on pace to operate 110 Crunch locations nationwide across Florida, Georgia, Texas, North Carolina, Arizona, and Tennessee by the end of 2026. Backed by major investment firms North Castle Partners and Sixth Street, CR Fitness Holdings is continuing its expansion across Tennessee, with additional locations planned in the near future.

"Expanding our Tennessee footprint into the city of Maryville is just one more example of our commitment to providing the absolute best fitness experience to the members of the communities we serve," said Tony Scrimale, CEO of CR Fitness Holdings.

Prospective members can visit CrunchMaryville.com for more information about memberships and to reserve their rate. Crunch Maryville is offering discounted memberships beginning at $9.99 per month, with $0 enrollment fees and additional savings on select membership options. The first 500 founding members will receive a free t-shirt, exclusive discounts on small group and personal training, and more.

This new club opening will bring over 70 career opportunities to the Maryville community across Personal Training, Group Fitness, Sales, Operations, and more. Interested applicants can learn more at www.Crunch.com.

Crunch was ranked #2 in the fitness category and #20 overall in the annual Entrepreneur Franchise 500®, up from #32 last year in the world's most comprehensive franchise ranking. The brand has appeared on the list for 13 consecutive years and was inducted into the 2026 Hall of Fame and Consecutive Ranking Club. Crunch was also recognized on the annual Inc. 5000 list of America's fastest-growing companies. It continues to expand nationwide and push the bar with innovative offerings for its members.

About Blue Ridge Fitness Holdings, LLC:

Blue Ridge Fitness Holdings, a subsidiary of CR Fitness Holdings, currently operates 21 Crunch gyms across Georgia, North Carolina, and Tennessee and is on track to operate nearly 25 total by the end of 2026. Its parent company, CR Fitness Holdings, is a leading Crunch Fitness franchise group that currently serves over one million members across 98 Crunch Fitness locations.

About Crunch:

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of 'No Judgments.' Crunch serves a fitness community for all kinds of people with all types of goals, exercising all different ways, working it out at the same place together. Today, we are renowned for creating one-of-a-kind group fitness classes and unique programming for our wildly diverse members. Headquartered in New York City, Crunch serves 4 million members with over 585 gyms worldwide in 41 states, the District of Columbia, Australia, Canada, Costa Rica, Puerto Rico, and India. Crunch is rapidly expanding across the U.S. and around the globe.

SOURCE Crunch Fitness