Crunch Opens 11th NYC Location With Acquisition From Gold's Gym

Jun 26, 2012, 13:03 ET from Crunch Fitness

NEW YORK, June 26, 2012 /PRNewswire/ -- Crunch Fitness, the health club chain known for pioneering a philosophy of No Judgments and making serious fitness fun, is heating things up in the heart of Hell's Kitchen with an acquisition from Gold's Gym. Crunch W. 54th St is located at 250 W. 54th St, and becomes the 11th club to open in NYC and 43rd location to open worldwide. The brand continues its rapid market growth on the heels of a recent acquisition from Club H at E. 34th St. in April 2012.

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"We've been poised for growth in the marketplace for quite some time, so it's exciting to finally see our vision become a reality," said Keith Worts, president, Crunch. "New York City is the heart and soul of our brand and we're thrilled to expand our footprint across the city we call home."

Crunch W. 54th St boasts three levels and 25,000 sq. ft., and with $300k in renovations planned over the next 90 days, the new outpost will be the premiere fitness destination in midtown west. Members will enjoy top-of-the-line cardio equipment and strength training machines, a team of kick-butt trainers, an online fitness and nutrition program, and full service locker rooms. Hundreds of weekly classes, from Action Sports to Chill Outs to Dance Rhythms, will be offered in the clubs three studios – an expansive group fitness studio, dedicated yoga and Pilates studio and indoor cycling studio.

Crunch W. 54 St was acquired on June 22nd and Gold's Gym members have officially been welcomed into the Crunch family. Current All Crunch members will also have access to the new facility. Visit for more information and class schedules. Crunch, which is owned by Angelo Gordon and New Evolution Ventures (NeV), has opened over 20 new Crunch locations in the past two years and have additional expansion plans to announce yet this summer.

Crunch is a gym that believes in making serious exercise fun by fusing fitness and entertainment and pioneering a philosophy of No Judgments. Renowned for creating unique programming that caters to an exceedingly diverse membership, Crunch has raised the bar for the entire fitness industry. Headquartered in New York City, and owned by private-equity firm Angelo Gordon and New Evolution Ventures (NeV), Crunch serves over 150,000 members with 43 gyms worldwide. Go to for more information.

About New Evolution Ventures™ (NeV) Based in Northern California, New Evolution Ventures (NeV) is a private equity firm focused on the acquisition, development and operations management of fitness, media and sports interests both domestically and internationally.  Founded in 2008 by Mark Mastrov, Jim Rowley and Mike Feeney, and following a strategic partnership with Vision Capital in 2011, the current team of NeV professionals is shaping the world of fitness, media, and sports one brand at a time.  With a foundation representing over a century of business experience, NeV currently has operations and investments in more than 20 countries worldwide representing over 800+ facilities.   For more information, visit

SOURCE Crunch Fitness