Cryptic "Alien Insurance" Ads in NYT & WSJ Revealed as Hook for McAlvany Campaign

Tiny print ads sent curious readers to a phone number, only to reveal McAlvany Financial Group's larger message – the most important thing to insure is your wealth, and a Gold IRA can help.

DURANGO, Colo., Sept. 23, 2025 /PRNewswire/ -- Cryptic Ads in NYT & WSJ Revealed as Hook for McAlvany "Wealth Insurance" Campaign

McAlvany Financial Group, a trusted leader in precious metals for more than 50 years, followed up its national "Wealth Insurance" campaign launch with a playful stunt in the The New York Times and The Wall Street Journal.

Created with independent agency Fire Kite, the classified-style ad in The New York Times simply read: "GET UFO ABDUCTION INSURANCE BEFORE THEY GET YOU" with a phone number (1-833-NO-PROBE) and only a subtle McAlvany logo at the bottom. A similar version also ran in The Wall Street Journal with standard advertising attribution.

"No overt brand message. No mention of Gold IRAs. Just a cryptic headline and a phone number," said Alex Goulart, Founder and Executive Creative Director at Fire Kite. "The lo-fi look was intentional – designed to stand out in such serious publications and spark curiosity. It's an audacious way to create buzz and raise awareness for McAlvany."

People curious enough to call the number were greeted with a brief recorded message from David McAlvany, CEO of McAlvany Financial Group, emphasizing the importance of insuring your wealth and offering a direct path to learn more about how McAlvany's Gold IRAs act as "Wealth Insurance" for retirement savings.

To view media assets for the entire campaign, visit here. To learn more about how Gold IRAs serve as "Wealth Insurance," visit insuremywealth.net

About McAlvany Financial Group

Founded in 1972, McAlvany Financial Group has helped more than 50,000 families protect and grow their wealth for over 50 years. McAlvany is recognized for its expertise in precious metals, wealth management, and hard asset investing. The firm's three core businesses include:

• McAlvany Precious Metals — A leading provider of precious metal investment options, including Gold IRAs, designed to safeguard retirement savings and protect family legacies.
  
  
• McAlvany Wealth Management — An asset management service leveraging precious metals and hard asset investment strategies based on market cycles to balance growth with stability.
  
  
• Vaulted — An app offering the easiest way to buy gold and silver with just a tap of the finger.

With an A+ BBB rating, some of the lowest fees in the industry, and a legacy of excellence spanning five decades, McAlvany Financial Group is committed to helping clients achieve long-term financial security and peace of mind. For more information, visit mcalvany.com.

About Fire Kite

Inspired by Ben Franklin's kite experiment, Fire Kite exists to make brands legendary through audacious acts of creativity. The independent ad agency is led by Founder and Executive Creative Director Alex Goulart and Head of Strategy Tim Anderson, both of whom bring decades of experience working on some of the world's most iconic brands, including Nissan, Google, Intuit, and Maker's Mark. For more information, contact [email protected].

SOURCE McAlvany Precious Metals