Crystal Cruises Selects Finn Partners as PR Agency of Record for North America

Luxury Liner Ramps up Brand Promotion in Preparation for Unprecedented Expansion Plans

Jul 21, 2015, 11:03 ET from Finn Partners

NEW YORK, July 21, 2015 /PRNewswire/ -- Finn Partners, recently named "best mid-sized agency of the year" and one of the "fastest-growing independent public relations firm in the US," has been awarded the North American public relations account for Crystal Cruises.  Finn Partners' Travel/Lifestyle Group, which has over 50 staff, will be responsible for the promotion of the luxury cruise line as the company experiences the largest expansion in its 25 year history.

"Crystal Cruises is embarking on an amazing journey of unparalleled growth with new ships and luxurious explorations and adventures for ocean, expedition, river, yacht and air," said Edie Rodriguez, Crystal's president and CEO.  "We wanted a public relations agency that could support our vision to be the world's luxury hospitality and lifestyle brand and Finn Partners proved to be the best choice.  We were impressed with their extensive travel and cruise expertise and creative approaches to secure broad awareness of Crystal Cruises with affluent consumers and the travel trade."

For Finn Partners, the assignment will be handled from the agency's New York headquarters and led by Managing Partner Virginia Sheridan, who ran the public relations account for the cruise industry's largest trade association, Cruise Lines International Association for more than a decade.  Account services will include media relations, strategic partnerships and alliances, marketing promotions, brand and image management and special events.  

About Finn Partners
Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including digital and social media. Specialty areas include technology, consumer, education, travel & lifestyle, CSR, arts, health, and public and corporate affairs.

Finn Partners was named "Best Midsize Agency" in 2015, "Best Agency to Work For" in 2013 and "Best New Agency" in 2012 by the industry's Holmes Report. Headquartered in New York City, the company has approximately 450 employees, with offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, San Francisco and Washington D.C., and has additional international capabilities through its own global network and PROI Worldwide. Find us at and follow us on Twitter @finnpartners.

About Crystal Cruises
Crystal Cruises is the world's most awarded luxury cruise line, having earned more "World's Best" awards than any other cruise line, hotel, or resort in history.  Crystal Cruises has won "World's Best Cruise Ship" in Conde Nast Traveler's Reader Choice Awards for 21 years; voted "World's Best Large Ship Cruise Line" by Travel + Leisure readers for 20-consecutive years; the "Best Luxury Cruise Line" by Virtuoso; and both Crystal Symphony and Crystal Serenity were rated as two of the "Top 5 mid-size ships" by the 2015 Berlitz Cruising & Cruise Ships.

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SOURCE Finn Partners