CRYSTAL LIGHT INTRODUCES FIRST-EVER E-COMMERCE STORE, DELIVERS NATIONWIDE AVAILABILTY OF FAN FAVORITE CRYSTAL LIGHT PURE

GLENVIEW, Ill., April 29, 2013 /PRNewswire/ -- Today, Crystal Light is empowering fans to get the guilt-free fabulous flavors they love without having to go to the store.  The leading beverage mix brand is introducing a new e-commerce platform, Shop.CrystalLight.com, which puts your favorite Crystal Light flavors, including some unique varieties such as Crystal Light Pure, just a few mouse clicks away. 

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"For years we have heard for some of our most loyal fans that they want easier access to the flavors they love, especially Crystal Light Pure," said Adam Butler, Senior Brand Manager for Crystal Light.  "This new e-commerce platform enables us to make a wide variety of unique flavors and varieties readily available to fans anywhere in the country."

Shop.CrystalLight.com will initially offer more than 20 different SKUs from four different platforms, including Base (8 flavors), Pure (5 flavors), Mocktails (5 flavors) and Energy (4 flavors) varieties. The online store will offer a number of products available exclusively at Shop.CrystalLight.com, including Mocktails Peach Bellini and Mocktails Pomtini. The site makes Crystal Light Pure, a fan favorite offering no artificial sweeteners, no artificial flavors and no preservatives, available nationwide. Additional flavors and varieties will be added to the e-store starting in 2014.

Fast Flavor, FREE Shipping
To celebrate the launch of the e-commerce platform, the brand is offering free shipping for fans' first e-purchases. Crystal Light also plans to host seasonal promotions and additional discount deals throughout the year.

More and more consumers are shopping online because of the convenience but also as an easy way to purchase harder-to-find products. Crystal Light is on the forefront of this growing consumer trend in online shopping for food and beverages and is excited to expand this unique offering for fans all across the country.

In addition to the e-commerce platform, Crystal Light is available in mass market and grocery stores nationwide. Learn more about Crystal Light at www.Facebook.com/CrystalLight, and follow @CrystalLight on Twitter at www.Twitter.com/CrystalLight.  

About Crystal Light
With most flavors containing between 0 and 5 calories per serving, Crystal Light drink mixes offer artificially sweetened, great-tasting beverage options in powder and liquid forms.  Crystal Light is available in a variety of refreshing flavors and convenient forms, including both on-the-go, single-serve packets, multi-serve pitcher packs.  Crystal Light could be an excellent beverage option for people living with diabetes, because many flavors contain 4 grams or less carbohydrate per serving and are considered a FREE exchange.  For more information about Crystal Light, connect with Crystal Light on Facebook (www.Facebook.com/CrystalLight) and follow us on Twitter @CrystalLight (www.Twitter.com/CrystalLight).

About Kraft Foods Group
Kraft Foods Group, Inc. (NASDAQ: KRFT) is North America's fourth largest consumer packaged food and beverage company, with revenues of $18 billion in 2012.  Launched as a public and independent company on Oct. 1, 2012, the new Kraft has the spirit of a startup and the soul of a powerhouse.  The company has an unrivaled portfolio of products in the beverages, cheese, refrigerated meals and grocery categories. Its iconic brands include Kraft, Maxwell House, Oscar Mayer, Planters and JELL-O. Kraft's 23,000 employees in the U.S. and Canada have a passion for making the foods and beverages people love. Kraft Foods Group is a member of the Standard & Poor's 500 and the NASDAQ-100. For more information, visit www.kraft.com and www.facebook.com/kraft.  

SOURCE Kraft Foods Group