CTIA ENTERPRISE & APPLICATIONS™ Unveils Wireless Health Initiative

mHealth Speakers Include Senior-Level Executives from Aetna, Blue Shield of California,  EMC Corporation, Meridian Health, Palomar Pomerado Health and Qualcomm

Washington, Sept. 13, 2011 /PRNewswire-USNewswire/ -- In recognition of the growing use of mobile technology to improve a patient's healthcare experience by providing improved access and quality of care while decreasing costs, CTIA ENTERPRISE & APPLICATIONS™ 2011 today announced programming surrounding its wireless health initiative at the San Diego Convention Center on October 11-13, 2011.

(Logo: http://photos.prnewswire.com/prnh/20100629/DC28223LOGO-d )

CTIA ENTERPRISE & APPLICATIONS will host a number of events addressing the significance of advancements in mHealth, including:

• In partnership with CTIA, the World Health Care Congress presents, "How to Win Business from the Major Purchasers of Health Care Services" on October 12 from 2:00-5:00 p.m. PT. Confirmed speakers include executives from Aetna, Blue Shield of California, EMC Corporation, Meridian Health, Palomar Pomerado Health and Qualcomm. For event details, please visit: www.ctiashows.com/partnerseries;
• The Wireless Health Pavilion will be open from October 11-13, showcasing the latest offerings from companies providing products, developing applications and managing networks that empower health, wellness and fitness providers and enhance communication between healthcare professionals and patients. For more details on pavilions, please visit: www.ctiashows.com/pavilions;
• The CTIA Power Series: Enterprise & Verticals Boardroom Session is on October 11 at 2:30 p.m. PT and will include insights from an mHealth executive. For details on the CTIA Power Series, please visit: www.ctiashows.com/powerseries; and
• CTIA Hot for the Holidays Awards, the event's annual awards program will name winners in the categories Health & Wellness Nut and Fitness Buff, recognizing the new and hottest apps and devices that help monitor health, encourage exercise and enhance patient care. For more information on the Hot for Holidays awards, please visit: www.ctiashows.com/holidays.

"mHealth applications are set to revolutionize the health industry ecosystem from the providers to the hospitals to the insurance companies so the patient's experience is greatly improved. CTIA ENTERPRISE & APPLICATIONS attracts wireless health developers and providers, but we've noticed an increase in the number of healthcare executives and medical professionals who are attending to get more information on how to improve patient care and outcomes while being financially prudent," said Robert Mesirow, vice president and show director, CTIA.

CTIA maintains strategic partnerships with the American Telemedicine Association, Continua Health Alliance, HIMSS, the Wireless-Life Sciences Alliance and Wi-Fit to further its wireless health initiative.

Registration is open for CTIA ENTERPRISE & APPLICATIONS 2011. Visit www.ctiashows.com/reg for a list of CTIA Show passes.

Members of the media may pre-register at: www.ctiashows.com/pressreg.

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About CTIA Shows
CTIA Shows bring together all industries advanced by wireless technology for intense business, learning and networking. CTIA ENTERPRISE & APPLICATIONS™ takes place Oct. 11-13, 2011 at the San Diego Convention Center in San Diego, Calif. International CTIA WIRELESS® takes place May 8-10, 2012 at the Ernest N. Morial Convention Center in New Orleans, La. Visit www.ctiashows.com.

About CTIA
CTIA–The Wireless Association® is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, DC. Visit www.ctia.org.

SOURCE CTIA Enterprise & Applications