WASHINGTON, Jan. 3, 2013 /PRNewswire-USNewswire/ -- CTIA–The Wireless Association® announces the addition of WMC Global to provide key technology services for its Latin American short code registry. WMC Global, a trusted provider of innovative solutions that deliver digital confidence to the mobile marketplace, brings additional firepower to registry services with their unique ability to develop and manage the backend search and payment transaction functionalities.
By facilitating centralized services for wireless operators, major brands and service providers, the adoption of mobile marketing in Latin America will accelerate since these mobile campaigns are available to nearly 100 percent of the population. In the United States this registry model has enabled the provisioning of nearly 5,000 short codes, running more than 25,000 campaigns and driving revenues estimated between $8-12 billion.
The Latin American short code registry offers five- and six-digit codes, and addresses a long-term need of brands and marketers to create a unified and centralized approach to systematically interact with over the more than 400 million wireless subscribers across 17 Latin American countries.
"By adding WMC Global to the team, the adoption of mobile short codes in Latin America will accelerate as we continue making the process to secure and provision codes for all participants more efficient. As marketers around the world can attest, short codes are an extremely effective and trusted solution to raise brand awareness through customer participation," said Steve Largent, president and CEO of CTIA. "Exporting the tremendously successful model from the U.S. to Latin America will help support operators and brands eager to establish messaging campaigns in the country, especially for upcoming events such as the Confederations Cup, World Cup and 2016 Summer Olympics."
"By partnering with CTIA, we will be able to address the needs of the growing Latin American short code market," stated Colin Matthews, CEO of WMC Global. "As the growth of mobile messaging in Latin America continues to outpace many other geographic regions, the short code registry for Latin America will serve the demands for short codes used in advertising, television voting, sweepstakes, mobile coupons or any service through which information needs to be transmitted to and from a large number of users."
About WMC Global
With headquarters in Washington, DC, operational centers in London and Sydney, and regional offices in major cities including Mexico and Brazil, WMC Global is a trusted name in providing mobile data products that bring compliance, growth, and security to the mobile marketplace. Our competencies in the mobile ecosystem include analytics reporting and In-market monitoring for carriers, partner validation and billing inaccuracies reports for corporations, short code procurement in Latin America for CTIA-The Industry Association® and more.
CTIA-The Wireless Association® (www.ctia.org) is an international organization representing the wireless communications industry. Membership in the association includes wireless carriers and their suppliers, as well as providers and manufacturers of wireless data services and products. CTIA advocates on behalf of its members at all levels of government. The association also coordinates the industry's voluntary best practices and initiatives, and sponsors the industry's leading wireless tradeshows. CTIA was founded in 1984 and is based in Washington, D.C.
SOURCE CTIA-The Wireless Association