Cuisine Solutions Appoints Mads Houlberg as Chief International Development Officer

STERLING, Va., March 25, 2025 /PRNewswire/ -- Cuisine Solutions Inc. (CSI), the global leader and largest premium food company in pioneering and perfecting the sous vide cooking technique, announced the appointment of Mads Houlberg as Chief International Development Officer. In this strategic role, Houlberg will lead the company's global expansion initiatives and oversee international business development.

Houlberg brings over 20 years of experience in the food industry, having held positions such as President of Unilever Foodservice, Senior Vice President and Chief Commercial Officer of Emirates Flight Catering, and Chief Operating Officer of Majid Al Futtaim Group in Dubai.

Mads has delivered international sales excellence and robust strategy development across Europe, Asia, Africa, the Middle East, and North America.

"We are pleased to welcome Mads to our executive team," said Felipe Hasselmann, Chief Executive Officer and President of Cuisine Solutions. "His extensive experience in international business development and understanding of global markets will contribute to accelerating our international expansion and enhancing our worldwide presence while maintaining a sustainable growth." 

"I am confident that Mads' dynamic style and business approach will align seamlessly with our company culture. Our transformation is not limited to domestic channels; Cuisine Solutions will continue to source raw materials from top suppliers worldwide. Our commitment to partnering with global customers both domestically and internationally will further strengthen our relationships for many years to come," said Hasselmann.

"I am excited to join Cuisine Solutions at such a pivotal time in its global journey," said Houlberg. "The company has built a strong foundation for international expansion, and – ever since I started working with Cuisine as a customer seven years ago – I always found the company and the products aspirational to engage with, and I've always wanted to be on the inside of that."

Houlberg will oversee Cuisine Solutions' international businesses from Dubai, with all international operations reporting to him.

For additional information, please contact R. Couri Hay or Sarah Gartner at R. Couri Hay Creative PR

T: 1-212-580-0835 E: [email protected] | [email protected]

About Cuisine Solutions

Cuisine Solutions is the world's leading manufacturer of sous vide foods. Led by an international team of award-winning chefs, Cuisine Solutions is recognized as the authority on sous vide—the innovative precise-cooking technique that the company pioneered, perfected, and popularized decades ago. Headquartered in Sterling, Virginia, Cuisine Solutions services more than 35,000 restaurants and 3,500 retailers, as well as the world's top airlines and hotel brands. For more information, visit www.cuisinesolutions.com.

SOURCE Cuisine Solutions, Inc.