Culver's Launches Cereal Concrete Mixers Inspired by Classic Breakfast Favorites

Limited-time frozen custard creations featuring Cocoa Puffs, Lucky Charms and Cinnamon Toast Crunch arrive Aug. 11

PRAIRIE DU SAC, Wis., Aug. 11, 2025 /PRNewswire/ -- The nostalgic, comforting taste of milk at the bottom of a cereal bowl has inspired everything from coffee creamers to cocktails and even made its way into surprisingly savory courses in fine dining. Now, for a limited time only, Culver's guests will have the opportunity to experience beloved cereal brands combined with the smooth, creamy texture of Fresh Frozen Custard for a flavorful twist on a familiar favorite.

In an effort to put a spin on dessert and bring back familiar flavors from guests' childhoods, the national restaurant chain is launching new Cereal Concrete Mixers in partnership with General Mills.

This lineup features three flavor-packed varieties made with beloved breakfast cereals: Cocoa Puffs, Lucky Charms and Cinnamon Toast Crunch.

• Cocoa Puffs Concrete Mixer: Double the fun with sweet puffs that turn your frozen custard into an extra-chocolatey delight.
• Lucky Charms Concrete Mixer: Frosted oats and colorful marshmallows meet frozen custard for a treat that takes magically delicious to the next level.
• Cinnamon Toast Crunch Concrete Mixer: Crispy squares blasted with Cinnadust make an irresistible mix-in when blended into our velvety frozen custard.

"These cereals are already so well-loved with milk, so we thought – why not mix them into our Fresh Frozen Custard?" said Kasey McDonald, Culver's head of culinary. "Cocoa Puffs bring a chocolatey crunch, Cinnamon Toast Crunch adds a bold burst of flavor, and the marshmallows in Lucky Charms deliver sweetness with every bite. When mixed with our frozen custard, these flavors create a level of nostalgia that takes you back to the feeling of being a kid watching Saturday morning cartoons." 

To give guests the opportunity to indulge in all three new flavors, Culver's is rolling out Cereal Concrete Mixer Flights – a fun, in-restaurant ordering option that lets guests sample three mini Cereal Concrete Mixers for the price of two.

Cereal Concrete Mixers make their debut in local Culver's restaurants on Aug. 11 and will be available while supplies last. Guests can visit https://www.culvers.com/locator to find their nearest restaurant.

About Culver's:
For over 40 years, Culver's guests have been treated to cooked-to-order food made with farm-fresh ingredients and served with a smile. The ever-expanding franchise system now numbers over 1,000 family-owned and operated restaurants in 26 states. The restaurants' nationally recognized customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality. Signature items include the award-winning ButterBurger, made from fresh, never frozen beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com or connect with Culver's on Facebook, Instagram and TikTok.

About General Mills:
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino's, Annie's, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company's share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com. 

CONTACT
Matt Anderson
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608-268-4371

SOURCE Culver's