Cure Hydration Accelerates Retail Expansion with Walmart Launch

The science-backed hydration brand brings its best-selling electrolyte mixes - including Cure Kids - to Walmart stores nationwide beginning August 27.

NEW YORK, Aug. 27, 2026 /PRNewswire/ -- Cure Hydration, the leading plant-based hydration brand rooted in the gold-standard science of Oral Rehydration Solution (ORS), today announced its nationwide launch in 4,500 Walmart stores and on Walmart.com, expanding access to its clean, science-backed hydration solutions for millions of families across the country.

Based on the World Health Organization's Oral Rehydration Solution (ORS) formula, the gold standard in rapid hydration science, Cure delivers clean, balanced hydration in a convenient stick pack format. Unlike many traditional sports drinks on the market, Cure is made with natural ingredients like coconut water, pink Himalayan salt, and real fruit juice powders, with no added sugar, artificial sweeteners, or synthetic dyes. With flavors for adults and kids, Cure offers effective, clean hydration for the modern family, making healthy hydration easy to incorporate into everyday routines.

"Walmart is where millions of families turn for the products they rely on every day, so this launch represents an important step toward making science-backed hydration more accessible," said Laura Kendrick, CMO of Cure Hydration and mom of two. "By bringing both Cure and Cure Kids to Walmart, we're giving parents a trusted hydration option for the whole family, made with clean ingredients and designed to support them through busy work and school days, workouts and sports, travel, sick days, and everything in between."

At launch, Walmart will carry a curated assortment of Cure's best-selling hydration products, offering convenient options for both adults and kids:

• Watermelon (10-count box, $15.98) — Sweet and refreshing, evoking the nostalgic taste of sun-ripened summer melon in every sip.
• Strawberry Kiwi (10-count box, $15.98) — A refreshing tropical combo with a sweet strawberry start and a crisp, tart kiwi finish.
• Classic Variety Pack (16-count box, $24.98) — Four sticks each of Watermelon and Strawberry Kiwi, Berry Pomegranate – a bold, balanced blend of juicy berries and tart pomegranate, and Lemonade – a bright, revitalizing take on the classic with a perfectly balanced citrus finish.
• Kids Variety Pack (6-count pouch, $10.98) — Three kid-friendly favorites – Mixed Berry, Pink Lemonade, and Fruit Punch – offering pediatrician-formulated, clean-label project certified hydration made with real fruit, no added sugar, and no artificial dyes.

All Cure Hydration products are plant-based, vegan, Non-GMO Project Verified, Certified Gluten-Free, Certified Kosher, and formulated without added sugar, sugar alcohols, artificial sweeteners, synthetic flavors, colors, or dyes. Every product is also rigorously third-party tested for heavy metals, allergens, and microbes, delivering rapid hydration with ingredients consumers can feel good about incorporating into their daily routines.

The Walmart launch builds on a year of accelerated growth for Cure. Following its recent nationwide launch at Target, expanded assortment at Whole Foods Market, and inclusion in the Ulta Beauty Wellness Shop, Cure now reaches more than 27,000 retail doors nationwide, making it easier than ever for consumers to find clean, science-backed hydration wherever they shop. Alongside its growing retail footprint, Cure has further strengthened its position as one of the hydration category's most trusted brands through ongoing investment in scientific expertise and product innovation. Over the past year, the brand further strengthened its science-backed leadership by expanding its Medical Advisory Board, including the addition of leading OBGYNs to support the introduction of pregnancy and breastfeeding-safe claims across its adult hydration portfolio. Alongside these advancements, Cure introduced new Hydration flavors Peach Mango and Raspberry and expanded its Cure Kids portfolio with Green Apple and Classic Grape, broadening its offering to support more hydration needs across life stages, routines, and occasions.

Beginning August 27, shoppers can find Cure Hydration in Walmart stores nationwide and on Walmart.com. For more information, visit CureHydration.com and follow @cure.

About Cure Hydration

Cure Hydration is a premium, female-founded hydration brand offering science-backed, plant-based electrolyte drink mixes that deliver effective, clean hydration, without the added sugar or artificial ingredients found in many sports drinks. Based on the World Health Organization's Oral Rehydration Solution (ORS), Cure delivers clean, science-backed hydration using coconut water, pink Himalayan salt, and fruit juice powders to replenish essential electrolytes.

Cure Hydration prioritizes product safety and transparency. All of Cure's products undergo rigorous third-party lab testing to ensure they are free from common allergens, including milk, egg, soy, peanuts, sesame, gluten, fish, and shellfish. Cure also conducts comprehensive heavy metal testing. Cure's products are Non-GMO Project Verified and certified Gluten-Free. They also contain no added sugars or sugar alcohols, and are free from artificial or synthetic flavors, sweeteners, colors, and dyes. Cure is committed to sustainability, maintaining certified plastic-neutral packaging, donating servings to communities in need, offsetting carbon emissions for online purchases, and is proud to be a Certified B Corporation. For more information, visit www.curehydration.com.

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SOURCE Cure Hydration