curve appeal: Do You Have It?

NEW YORK, Feb. 1, 2012 /PRNewswire/ -- Curve, the well-known and highly successful top ten fragrance for the past 10 years, is proud to introduce curve appeal, the new master brand fragrance from Elizabeth Arden. An extension of the classic, best-selling Curve, curve appeal is the fragrance for a generation with new expectations, where life is a constant and adventurous journey. 

To view the multimedia assets associated with this release, please visit: http://www.multivu.com/mnr/54295-curve-appeal-fragrance-elizabeth-arden 

(Photo: http://photos.prnewswire.com/prnh/20120201/MM44296 )

Like the men and women who wear it, curve appeal is designed to be seamlessly confident, undeniably sexy, and effortlessly cool. Whether it is for the job, the deal, the girl, or the guy, it is the chase that curve appeal wearers crave, and this fragrance helps them get there. Nothing is ever out of reach.

Living the curve appeal lifestyle, Actor Kevin Zegers and Reality Star and Model Audrina Patridge will be sharing their experiences on www.getcurveappeal.com, offering an exclusive look into their lives as curve appeal brand ambassadors throughout the year.

"I am excited to be a brand ambassador for curve appeal for men," said Patridge. "The brand embodies the attitude of our generation: confident, ambitious and sexy. All things I look for in a guy!"

Kevin Zegers says "The new curve appeal fragrance for women is definitely sexy, fun and not too overstated."

curve appeal: do you have it? Inspired by the fast-paced energy and perpetual motion of a new Curve generation.

THE FRAGRANCE              
curve appeal for men and women is a modern spin on the success of the original curve.         
Fast-paced, confident, and sexy, the fragrances intrigue with striking notes to guide a new generation of curve users.

curve appeal for women                 
Captivating. Seductive. Confident. A sensual cocktail of forbidden apple and exotic jasmine blended with warm amber and vanilla, this scent is undeniably sexy and deliciously chic. For the woman who knows what she wants and gets it.

Women can enjoy the modern sensuality of an oriental gourmand fragrance with hints of apple, jasmine, vanilla, and sexy amber.

TOP NOTES: Violet, forbidden apple, and mandarin orpur from Italy       
MID NOTES: Nectarine, iris and jasmine petals                             
BASE NOTES: Vanilla bean, skin musk, sandalwood and sexy amber

curve appeal for men         
Magnetic. Sexy. Confident. A pulse-pounding blend of cool citrus and sensual spice with tempting hints of suede and musk, this fragrance is incredibly sexy, effortlessly cool…just like the man who wears it.

curve appeal for men is a modern fougère that reveals a distinctly sensual masculinity and exudes a cool confidence through a perfect blend of lavender, coumarin and oak moss. 

TOP NOTES: Bergamot from Italy, calypso, iced pear and mandarin               
MID NOTES: Pepperwood, cardamom and lavender                     
BASE NOTES: Suede, cedar wood, clean musk and amber

THE PACKAGING              
The fragrance package is a new, sleek spin on the brand's signature aesthetic. The modernized bottle is inspired by the fast-paced energy and forward motion of a new curve generation and features the classic curve pump lock.

THE COLLECTION

AVAILABLE IN MASS RETAILERS BEGINNING JANUARY 2012

©2011 EA Fragrances Co.

All prices are suggested retail.

SOURCE Elizabeth Arden