Cutex Continues to Innovate Beauty Market with New Product

ST. LOUIS, April 14, 2015 /PRNewswire/ -- You don't become the leading producer of nail care products by copying what's been done before. Since 1911, Cutex (https://www.facebook.com/cutexnails) has made its own way in the nail care industry by looking outside of the box, or in the most recent case, the jar.

Cutex Twister with SPA Formula is the latest in the company's arsenal of cleaning, strengthening and conditioning nail polish removers.

"Consumers love how effective Cutex SPA Formula is when it comes to removing stubborn nail color," said John Mandelker, president of Cutex Brands. "Developing Twister was a natural fit. It's the perfect solution for those frustrated with the mess and hassle of using multiple cotton balls to remove dark or glitter nail polish. With Twister all of the tools are in one place, truly making it the fastest path to healthier nails."

Twister is a one-stop remover jar unlike anything else on the market. The new design includes a handy bristle brush imbedded in the sponge, allowing users to both soak and scrub their nails. Not that much scrubbing is necessary; the sponge is soaked in Cutex SPA Formula (https://www.youtube.com/watch?v=fkI1tRgUDPw), which is specifically engineered by Cutex chemists to clear hard-to-remove polish quickly and effectively.

"The new brush in Twister is like a team of little fingers gently scrubbing away at that stuck-on polish," said Barbara Hershfelt, Director of Sales and Marketing for Cutex Brands.

Twister is the newest in a line of Cutex nail polish removers that boast the company's unique patented formula featuring botanical oils. Other removers with the special formula are Cutex Advanced Revival, which is designed for everyday use, and Cutex SPA Formula, made for gel and glitter polishes. The ratio of acetone to oil is what makes the formulas standout from one another.

"These formulas have the power of a 100 percent acetone remover without the drying and damaging effects," Mandelker said. "We even individually packaged that power in the single-use Advanced Revival Nail Polish Remover Pads, which are TSA-compliant and perfect for travel. Nail polish wearers can care for their nails wherever they go."

Cutex Twister with SPA Formula, Advanced Revival and Advanced Revival Pads, SPA Formula and Cutex Regular are available for purchase at Target stores nationwide and other locations where beauty items are sold. For information on the full line of Cutex nail care products, visit www.cutex.com.

About Cutex

Since 1911, Cutex has made a name for itself as the leading producer of nail care products. The first company to introduce nail tints, liquid polish and cuticle cream, Cutex continued its history of innovation when it launched its patented Advanced Revival Formula in 2012. Based in St. Louis, Mo., Cutex products are available to consumers throughout the United States. Cutex products are never tested on animals.  Learn more at Cutex.com and follow Cutex on Facebook, Twitter, Pinterest, YouTube and Instagram.

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SOURCE Cutex